Home / Knowledge / News / Textiles / Newlife recycled yarns to debut at Première Vision
Newlife recycled yarns to debut at Première Vision
Jun '12
It was February 2011. At the foot of the Eiffel Tower, during Expofil - the leading trade fair for yarns and fibres - Filatura di Saluzzo (formerly Filature Miroglio) made its revolutionary announcement: from that moment on its offering of continuous polyester yarns would be enriched with the eco-sustainable platform Newlife.

Almost a year and a half later, this unique, integrated and certified system of recycled polyester yarns, entirely derived from post-consumption bottles (which are transformed into polymer by means of a mechanical not chemical process, and produce a 100% Made in Italy yarn, thanks to an exclusive horizontal partnership agreement), has achieved extraordinary results.

Today there are over fifty companies that use these yarns for a variety of applications (soft furnishings, fashion, outdoor, sports and technical clothing, intimate apparel, work, hospital and safety clothing).

The most prestigious red carpet events have been graced by stars and A list celebrities wearing Newlife, thanks to efforts of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy).

C.L.A.S.S., an international platform, was established by Giusy Bettoni with the objective of promoting environmentally sustainable products and has forged a partnership with the Green Carpet Challenge, project of Livia Firth, paladin of environmental sustainability. Newlife was the protagonist, last February at the “Rethinking Fashion: Design Responsibility” convention organised by the Parsons New School of Design of New York and now, in the Big Apple, it is about to launch itself in spectacular style.

This will happen on the 11th and 12th of July, in conjunction with the salon Première Vision Preview New York, where, not satisfied with the presence of a simple stand, it will put on an exhibition of the best it has to offer by means of a special Newlife  Eco-innovation Library.

There it will be possible to admire and feel first-hand the most innovative glamorous and eco-responsible fabrics created using the Newlife yarns, in addition to the dresses brought to the spotlight by Livia Firth, all of them starting from a plastic bottle and designed by Armani and Valentino.

Together with the Green Carpet Challenge gowns, the outfit made with Newlife by Susanne Rutzou, winner of the latest edition of the NICE design challenge held during the Copenhagen Fashion Summit will also be on show.

The arrival of Newlife in New York marks a fundamental step change as declared by Stefano Cochis, Business Unit Director of Filatura di Saluzzo: “Presenting our Newlife Eco-Innovation Library in New York constitutes the latest proof of the success of Newlife.

It is a product that is commercially feasible, but also a sustainable company philosophy and a demonstration of the vision that looks far into the future of those labels and manufacturers who have chosen Newlife”.

The success that the platform will have also in the American market is taken as given: here, in fact, the awareness of eco-responsible technology is high, and the yarn performance offered is simply too tempting to not take advantage of.

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search