Almost a year and a half later, this unique, integrated and certified system of recycled polyester yarns, entirely derived from post-consumption bottles (which are transformed into polymer by means of a mechanical not chemical process, and produce a 100% Made in Italy yarn, thanks to an exclusive horizontal partnership agreement), has achieved extraordinary results.
Today there are over fifty companies that use these yarns for a variety of applications (soft furnishings, fashion, outdoor, sports and technical clothing, intimate apparel, work, hospital and safety clothing).
The most prestigious red carpet events have been graced by stars and A list celebrities wearing Newlife, thanks to efforts of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy).
C.L.A.S.S., an international platform, was established by Giusy Bettoni with the objective of promoting environmentally sustainable products and has forged a partnership with the Green Carpet Challenge, project of Livia Firth, paladin of environmental sustainability. Newlife was the protagonist, last February at the “Rethinking Fashion: Design Responsibility” convention organised by the Parsons New School of Design of New York and now, in the Big Apple, it is about to launch itself in spectacular style.
This will happen on the 11th and 12th of July, in conjunction with the salon Première Vision Preview New York, where, not satisfied with the presence of a simple stand, it will put on an exhibition of the best it has to offer by means of a special Newlife Eco-innovation Library.
There it will be possible to admire and feel first-hand the most innovative glamorous and eco-responsible fabrics created using the Newlife yarns, in addition to the dresses brought to the spotlight by Livia Firth, all of them starting from a plastic bottle and designed by Armani and Valentino.
Together with the Green Carpet Challenge gowns, the outfit made with Newlife by Susanne Rutzou, winner of the latest edition of the NICE design challenge held during the Copenhagen Fashion Summit will also be on show.
The arrival of Newlife in New York marks a fundamental step change as declared by Stefano Cochis, Business Unit Director of Filatura di Saluzzo: “Presenting our Newlife Eco-Innovation Library in New York constitutes the latest proof of the success of Newlife.
It is a product that is commercially feasible, but also a sustainable company philosophy and a demonstration of the vision that looks far into the future of those labels and manufacturers who have chosen Newlife”.
The success that the platform will have also in the American market is taken as given: here, in fact, the awareness of eco-responsible technology is high, and the yarn performance offered is simply too tempting to not take advantage of.
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