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Invista showcases LYCRA fiber with W Technology in India
Jul '12
Invista, a world leader in integrated fibers and polymers, in association with Intimate Apparel Association of India (IAAI), successfully concluded one of the most prestigious business exhibitions, the 6th LYCRA Buyers and Sellers Meet 2012 in Patna.

The Meet was previously conducted in Mumbai, Chandigarh, Hyderabad, Ahmedabad and Lucknow. Year after year, in its pursuit of finding the next favourable market, the Meet explores new markets to bring to light its business potential for the intimate apparel industry. Patna was selected as the as the venue for the 6th Lycra Buyers and Sellers Meet as a result of the city's developing prowess. The intention of the Meet was to bring to light Patna's immense market potential with regards to the intimate apparel trade.

At the event, Invista showcased its latest innovations LYCRA fiber with W Technology, LYCRA BEAUTY fabrics and its recently launched India specific narrows branding platform with LYCRA fiber:

LYCRA fiber with W Technology, or LYCRA fiber T279W, has a package of enhancements that improves visual and physical fabric uniformity with an optimised lustre, colour-blending, and new proprietary spinning technology.

LYCRA BEAUTY fabrics provide the scientific foundation for essential shapewear versatility - ranging from firm control to featherweight smoothing and from understated elegance to high fashion style.

Invista had recently unveiled the new Narrows branding, created only for India. This comes as a response to the industry demand of LYCRA brand identification for garments that contain LYCRA fiber only in narrows. While educating stakeholders about the benefits of LYCRA fiber in intimate apparel, Invista also discussed with potential partners the scope of technical and marketing support that they can provide for overall profitability.

Avinash Chandra, Marketing Head South Asia, said, "Invista has been associated with the Meet organized by IAAI since 2012. The category of intimate apparel has developed significantly in the last few years in India and we are committed to help the industry move ahead. The Meet has proved to be very beneficial in understanding the needs of specific region and Invista will continue to diversify the market and introduce newer and better products with our understanding of the Indian consumer and technological expertise."

The intimate wear companies- ranging from lingerie to nightwear to swimwear- that participated in the 6th Lycra  Buyers and Sellers Meet includes Bodycare Creations Pvt. Ltd., Bodycare International Ltd., Decent Enterprise, Groversons Apparel Pvt. Ltd., Jigna Enterprise, Juliet Apparels Ltd., Kim Sim Creations, Laika International, Libra Products, Little Lacy (I) Pvt. Ltd., Mohini Creations, Sagar Products, SD Retail Pvt. Ltd., Shalibhadra Trading Co., Shanta Innerwears Pvt. Ltd., Siddharth Enterprise, Skin Value, T.T. Limited, and Zonac Knitting Machines Pvt. Ltd.

Invista is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. About LYCRA fiber

The LYCRA fibre brand is an integral element in many of the world's leading fashion brands but is often misunderstood. "LYCRA" is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing.


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