Home / Knowledge / News / Textiles / Xcel Brands & Safavieh sign deal for furniture line
Xcel Brands & Safavieh sign deal for furniture line
24
Jul '12
Xcel Brands Inc. has signed an exclusive licensing agreement with Safavieh. This agreement will give Safavieh the license to manufacture and distribute furniture, rugs, decorative pillows and lighting for the Isaac Mizrahi New York brand. The collection will debut at retail in Spring 2013.

Robert D'Loren, Chairman and Chief Executive Officer, Xcel Brands, Inc. said, "I am very excited to partner with Safavieh to launch our furniture, rug and lighting collection. This license is a cornerstone of our home business."

Isaac Mizrahi, Creative Director, Xcel Brands, Inc. said, "The right home makes for a happy life. I believe that if a person surrounds themselves with light happy wonderful furniture, rugs, lighting, etc. they will have a light, happy, wonderful life!"

Arash Yaraghi, President, Safavieh, said, "Safavieh is thrilled to collaborate with Xcel Brands and Isaac Mizrahi. We will bring Isaac's taste and style to consumer's homes with beautiful designs for furniture, rugs, lighting and decorative pillows. Isaac has cleverly taken the best of his bold, contemporary fashion and color philosophy and translated it into timeless, cosmopolitan looks that people will want to continue into their homes."

Xcel Brands, Inc. engages in the acquisition, design, licensing, and marketing of consumer brands. Xcel is leading the Omni Channel retail sales strategy across three channels of distribution including interactive media, online and brick and mortar retailers. In 2011, Xcel acquired designer apparel brand Isaac Mizrahi New York.

Xcel's management team consists of executives with significant experience in creating and growing businesses in the branded consumer products industry and has a proven track record for successfully completing multiple similar acquisitions. Xcel will seek to acquire brands that it can utilize in an Omni Channel retail sales strategy with a focus on identifying designers or celebrities with personalities that connect directly with consumers through social and other media. www.xcelbrands.com.

Isaac Mizrahi has been a leader in the fashion industry for almost 30 years.  Since his first collection in 1987, Mr. Mizrahi's designs have come to stand for timeless, cosmopolitan style. He has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary "Unzipped." In December 2009, Mr. Mizrahi launched his lifestyle collection, ISAACMIZRAHILIVE! on QVC.

Safavieh is a leading manufacturer and importer of fine decorative rugs, furniture and accessories, offering a comprehensive range of designs crafted by skilled artisans across the globe.

Xcel Brands Inc


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search