Home / Knowledge / News / Textiles / AWI BoD proposes to hike investment in marketing
AWI BoD proposes to hike investment in marketing
26
Jul '12
The Board of Australian Wool Innovation (AWI) is recommending a change from the current 50:50 Marketing versus Research & Development investment split to a 60:40 ratio for the 2013/14 to 2015/16 strategic period.

Under the proposed Strategic Plan for the next three years, AWI will invest 60% of levy funds in marketing and 40% in R&D activities to help maintain the productivity, profitability and sustainability of Australian woolgrowing.

AWI has also proposed to increase its overall research and development expenditure in dollar terms through a defined draw down from the company’s reserves. While 40% of the overall AWI spend will be in the R&D field, the ratio of on farm to off farm research and development investment is proposed to be 25:15.

“During WoolPoll it is critical for growers to take the time to assess what AWI has delivered over the past three years. WoolPoll 2012 is an opportunity for woolgrowers to again vote on the future direction of their company,” AWI CEO Stuart McCullough added.

As part of any WoolPoll, AWI is required to conduct an independent and formal Review of Performance. This has been undertaken and will be available to all woolgrowers on the 21st of September with the Voter Information Kit that outlines in detail the investment plan for the 2013/14 to 2015/16 strategic period.

AWI has recommended Australian woolgrowers vote to continue the two per cent levy to insulate the Research, Development & Marketing investments against the cyclical nature of the industry. However at WoolPoll, woolgrowers have five levy options to vote on; 3%, 2.5%, 2%, 1% and zero.

Leading up to and during the WoolPoll voting period, there will be a range of information available and regional functions to attend for growers to make an informed decision.

“The next three years offer many opportunities and challenges for the industry. Your vote in support of AWI’s recommendation will ensure we can continue to build the momentum of investment that positions our product as the world’s best premium, natural, renewable fibre,” Mr McCullough added.

Australian Wool Innovation (AWI)


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search