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Raymond's MAKERS brand launched in Madhya Pradesh
03
Aug '12
Raymond Limited, India’s leading textile and apparel manufacturer & retailer, announced the launch of its new economy brand – MAKERS – in Madhya Pradesh. This launch follows the successful Eastern, Northern, and Western markets. It will cover  2500 retail outlets spread across 368 towns in 50 districts by the fiscal end.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakhs for MAKERS retailers and their two salesmen are also covered under this scheme. Raymond has always cared for its retail partners and this is a small gesture of acknowledging their contribution in the making of MAKERS brand in market.

Mr Ram Bhatnagar, Vice President – Emerging Businesses of Raymond Limited said, “Raymond is renowned in India and globally for its pioneering strengths in the manufacturing and retailing of worsted textiles. The launch of MAKERS in Eastern markets a year ago marked the textile giant’s foray into the economy segment and in retailing poly viscose fabrics. After successful East, North and West India launches, we are pleased to announce our presence in central India. MAKERS with youth centric designs and quality assurance which is a hallmark of Raymond has resulted in the brand receiving an overwhelming response in Eastern, Northern, and Western markets.”

“We foresee significant scope of growth for the brand in popular price segment across the nation and especially Madhya Pradesh given the style-consciousness and increasing aspirations of the Indian youth. People here are colourful which reflects in their day-to-day dressing fashion. MAKERS aims to address the needs of this populace with its wide range of fabric colours, matching options and appropriate pricing. Madhya Pradesh has been a stronghold for Raymond and we believe that will be the same for MAKERS as well,” he concluded.

Keeping in mind the preferences of the youth today, the MAKERS range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.

The range of well-matched shirting and trouser fabrics under the MAKERS label comes in attractive Combo packs which are a boon to the style conscious customers in the economy segment. It encourages them to be stylish at all times, everyday and thus exude confidence.

Raymond Limited

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