Using samples of materials, presented by the exhibitors of Heimtextil Russia 2012, and colour palettes from Trend book 2012-2013, developed by designers for Heimtextil Frankfurt, the project participants – young and distinguished designers - will develop design of the special Pattern Avenue concept-zone on the territory of the exhibition; they will be decorating facades of house mockups with textile materials of different colours and patterns. 

 

Pattern Avenue project will be held within the framework of Heimtextil Russia 2012, involving International Design School, ELLE Decoration magazine #

The zone will be divided in two parts: Day and Night. They are conceptually opposite and at the same time inseparably associated, like good and evil, black and white, dusk and dawn, birth and death. And through the window in the middle of the exposition symbolizing balance, one will have the opportunity to peer from one state to the other. 

 

Pattern Avenue project will be held within the framework of Heimtextil Russia 2012, involving International Design School, ELLE Decoration magazine #

The creative process will take place in the face of the honourable audience – visitors of the exhibition. The whole action will look like a wonderful performance with acting designers. And the most creative designers will be awarded by ELLE Decoration magazine and Heimtextil exhibition. Photographic report with description of the event will be published in the Society column of ELLE Decoration magazine.

 

Pattern Avenue project will be held within the framework of Heimtextil Russia 2012, involving International Design School, ELLE Decoration magazine #