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Trevira CS brand on show at home textiles fair MoOD
13
Sep '12
With its premium brand Trevira CS, polyester fibre manufacturer Trevira is making its 17th appearance in September this year at the Brussels trade fair for home textiles. A total of 62 Trevira CS partners are among the 210 exhibitors at MoOD, representing, as always, a substantial element in this market segment with their contract collections.

The financial crisis in the eurozone continues to present the sector with new challenges, particularly in the important southern European countries with their large base of high quality textile manufacturers.

Nonetheless, there are still opportunities for specialties, despite the difficulties. The Trevira CS brand attracts constant interest, as the trademark approval statistics show – the number of approvals rose by almost 8% on last year’s figure. Many Trevira CS fabric manufacturers and suppliers are represented in the growth markets in Asia and the Middle East, with a successful business there.

Fibre company Trevira supports its partners in their efforts to increase their business in “made in Europe” textiles and to raise market awareness. Together with its representatives in these markets, Trevira offers its customers an information and service network.

Joint appearance with partners at trade fair

At this year’s MoOD Trevira is making a joint appearance with its top customers from the yarn and weaving sectors. With 11 weavers from among its Gold and Silver customers participating, the Trevira CS satellite stand in Hall 9 will be a top-class venue. Trevira has attracted some prominent names to MoOD, either returning to the exhibition or making a first appearance there as exhibitors.

At the Trevira CS Square are: Création Baumann, Dina Vanelli, Fidivi, Lodetex, Ludvig Svensson, Müller Zell, Pugi, Rohleder, Spandauer Velours, Velours Blafo and Verotex. In the stand decorations trade visitors can find in addition some of the latest creations in Trevira CS from prestigious editors/converters. Of the eleven exhibitors at MoOD Yarns six are also involved in the Trevira CS partner concept of Gold and Silver Customers, some of whom are in Brussels for the first time.

Fil Man Made, Hof Garn, Torcitura Lei-Tsu, Torcitura Padana, Selvafil and Torcitura Fibre Sintetiche are displaying yarns for the manufacture of Trevira CS materials. The joint appearance at the trade fair forms part of the Trevira CS Club concept, a further instance of Trevira’s close cooperation with its partners.

The Trevira CS Award – now an established tradition at MoOD – is much appreciated by Trevira CS customers, as it is seen in the market as a marker of high value innovation. The prize is awarded for an outstanding new Trevira CS creation from amongst the exhibitors. Winners in the last three years were Dina Vanelli, Lodetex and Bruvatex.

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