Home / Knowledge / News / Textiles / 'Embroidery on fabric is like icing on cake' – Tai Sang
'Embroidery on fabric is like icing on cake' – Tai Sang
Sep '12
New machine orders from the biggest market for embroidered machines in India – Surat is witnessing a painful slowdown. However one Chinese embroidery machine producer which provides tailor-made solutions is hopeful of beating the slowdown.

China headquartered and located in Zhejiang Province- Tai Sang Enterprises Ltd is an embroidery machine producer which provides tailor-made solutions to its customers. India is the biggest market for Tai Sang after China. It has sold around 8000 embroidered machines in the last seven years in the Indian market, with rest of the world accounting for 3,000 machines.

Speaking exclusively to fibre2fashion, CEO of Tai Sang – Mr Tashan says, Embroidery is like icing on the cake. The more & better the icing, the more the cake looks attractive & is more expensive. Once one style is out in the market than people start playing with the threads & the fashion designers have their own creative game.

“But, when the creativity dies-off, which is when we step in. Fashion quotients are changing very fast, which forces Tai Sang to be creative. Hence our tag line – ‘Redefining Embroidery’. We come up with new technology or concept based on the requirements of our customers, although we do not have a dedicated R&D department”.

Revealing the various types of machines Tai Sang Makes, he informs, “We produce machines for all segments of the value-chain. ‘Fusion’ is a purely competitive & quality product is for job-workers, ‘Vista’ is for factory owners who introduce their own products and ‘Excellence’ is for exporters & fashion designers. We have also recently launched Platinum, which has not yet been introduced in the Indian market”.

He adds, “Apart from this we also have value-added machines like – embroidery/flat machines, single, double, dual, sandwich sequin embroidery machines, cording and tapping embroidery machines, flat, sequin cording + tapping mix embroidery machines and many others”.

China, India, Pakistan, Bangladesh, Sri Lanka, Egypt and Turkey in the order are the biggest embroidered fabric producers in the world. However, he is of the opinion that, the sector has begun to flourish in Vietnam and Cambodia.

“The Vietnamese sector is not receiving support from government or banks & Cambodia still has old embroidery machines transferred from countries which have set up plants in the Cambodia and buying of new machines is in very low numbers. Turkey is relocating its embroidery operations to Egypt, however they are not shifting the machineries”, he explains

Tai Sang exports its embroidery machines to various countries like South Korea, Vietnam, Cambodia, Bangladesh, Sri Lanka, India, Pakistan, Kuwait, Dubai, Syria, Turkey, Egypt, Peru, Chile, Brazil, Mexico, Thailand, Indonesia, Kenya, Canada, USA & a few countries in African continent.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search