Home / Knowledge / News / Textiles / Concept III anticipates 30% more Merino in market for '14
Concept III anticipates 30% more Merino in market for '14
18
Oct '12
Looking ahead to performance fabric trends for 2014, Concept III Textiles is forecasting a hefty 30% increase in the use of Merinos and Merino blend fibers.

“We are seeing a tremendous interest in fine-micron Merino wool particularly in golf, hunting and outdoor,” says Concept III Textiles national sales manager, Chris Parkes. While all embrace Merino for its established performance qualities, he says there are more factors driving the fiber’s popularity in each of those markets.

Concept III helps develop and represents Australia- and New Zealand-based Charles Parsons’ Merino State brand of fine micron Merinos. Recently Merino State and Concept III introduced a dozen new Merino blends with new performance and aesthetic qualities.
 
“While Merino is all season, thermal-regulating, antimicrobial, moisture-wicking, water-repellent, durable, insulative, biodegradable, breathable, comfortable and more, it’s also prized by the golf market for its look and hand and the way it styles,” says Parkes.  
 
“Merino has always been a prestigious fiber. It lends sophistication, quality and appeal to upscale lines and is well-suited to golf.”
 
Hunting and other variable exertion activities that have bursts of activity and periods of inactivity are also adding Merino to their first-layer product offerings. While synthetic fibers wick, when overly wet they can pool and chill the body.  “Under the same circumstances, Merino and blends are more breathable and don’t hold on to water – a feature being touted by the hunting world,” says Parkes.
 
For outdoor, the simple fact that Merino is a biodegradable, sustainable fiber is becoming the major plus. Everyone in that market is well aware of the many attributes of Merino, but the green factor is becoming more and more important every season to both brands and consumers.
 
Parkes credits the big Merino-driven brands such as SmartWool for educating the consumer about its soft, itchless, performance benefits and propelling sales. He also reports that the leading apparel brands are only looking for the high quality Merinos. “They realize that if you want to be a player, you need high quality because that’s what the consumer is reacting to,” he says.
 

Concept III Textiles


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X