Home / Knowledge / News / Textiles / Marimekko for Finnair collection to cut carbon footprint
Marimekko for Finnair collection to cut carbon footprint
29
Oct '12
Marimekko and Finnish airline company Finnair are teaming up to enhance the air travel experience with a new design partnership. From spring 2013 all Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware, featuring Marimekko’s classic patterns. The Marimekko for Finnair collection is specially designed to add a light and fresh visual and tactile dimension to the onboard experience, while lightening the airline’s carbon footprint as well.

Two of Finnair’s long-haul aircraft will also wear livery based on Marimekko designs.  An Airbus A340 featuring Maija Isola’s iconic Unikko floral print from 1964 is already operating between Helsinki and Finnair’s Asian destinations, and it will be followed by another aircraft in Marimekko livery in spring 2013.

“Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level,” says Mika Vehviläinen, Finnair CEO. “Our goal is to become a design airline, and bring our customers unique experiences for all five senses. Cooperation with Marimekko is an important step towards this target. Finnair aircraft will become roving ambassadors of timeless Finnish design and creativity, giving our customers a special experience when they fly with us.”

”We hope that Marimekko’s sympathetic Unikko poppy flowers flying up in the sky as well as our other iconic prints as a part of the in-flight experience bring joy to people around the world,” says Mika Ihamuotila, Marimekko’s President and CEO. “Lately, we have wanted to connect Marimekko’s colourful design and fashion with surprising parties and forms of art, such as ballet, modern dance or visual arts. Now it is time to do something unforeseen up in the sky. I believe that the Marimekko and Finnair design collaboration will bring to hectic and often grey air travel joy, peace of mind and beautiful memories.”

During the three-year collaboration, exclusive selections of Marimekko design products are also available for Finnair customers in in-flight sales and the Finnair Plus Shop.

In addition to adding value to the customer experience, both companies look forward to the collaboration helping build more awareness of their brands. Both companies have a long established presence in Japan but are growing rapidly in other Asian markets, China in particular.

“Finnair is a natural partner for Marimekko, as in my opinion it has been the first airline in the world to lift up design and place it strongly at the center of its service,” continues Ihamuotila. “With our collaboration we want to show how design can help improve the well-being of people in different moments of life. Furthermore, our design collaboration with Finnair supports our growth strategy, particularly in the Asia-Pacific region, which is one of Marimekko’s key market areas.”

“Both of these brands are about bringing positivity, high quality and peace of mind to customers,” adds Vehviläinen. “We believe this collaboration will help generate new experiences and lasting, positive memories for a whole new generation of Finnair passengers in Asia.”

Marimekko

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search