Home / Knowledge / News / Textiles / US mattress producer Spring Air enters Gujarat
US mattress producer Spring Air enters Gujarat
03
Nov '12
Spring Air, a global leader in production, marketing and distribution of spring mattress, premium mattress and pillows, has marked its entry in the western Indian state of Gujarat with the launch of its first specialty mattress outlet in Surat city of the state. 
 
The launch forms a part of the Rs. 5 billion investment plan announced by the US-based company for tapping the Indian market by launching 100 retail outlets across the country by 2015.
 
Covering an area of 350 sq ft, the store offers mattress and bedding items like Orthopedic, Europedic, Comfort Rest, Spine Support, Nature Rest, Protect-A-Bed and also premium pillows. 
 
About penetration in Gujarat market, Ashok Sharma, CEO, Spring Air- Middle-East and Indian Sub-Continent said they are happy to unveil their first outlet in Surat to cater to their valuable customers in Gujarat. 
 
In addition, establishment of two production units – one each at Mumbai and Kolkata – is also being considered by the company, he said.
 
The whole range of Spring Air collection has been developed while keeping in view the demands and likings of Indian customers, especially the luxury and support they seek in a mattress. Efforts have also been made to avert problems faced with traditional coir or cotton mattresses, he added.
 
Having established itself as one of the world’s largest mattress brand, Spring Air also positions itself as a world leader in the US$ 20 billion mattress and pillow market, he said.
 
Instituted in the US in 1926, Spring Air Bedding is considered to be one of the oldest bedding industry firms. Incorporated with NASA technology, the company’s products are sold in more than 40 countries world-wide under brand name ‘Spring Air’.
 

Fibre2fashion News Desk - India


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search