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BASF optimizes its organizational structure
Nov '12
BASF is optimizing its organizational structure to better serve its customer industries and enhance its operational and technology excellence. 

The changes reflect the company’s “We create chemistry” strategy which outlines how BASF aims to strengthen its position as the world’s leading chemical company. The number of segments will be reduced from six to five and the number of divisions from 15 to 14. The changes will be effective as of January 1, 2013.

BASF supplies products and solutions to almost all industries. Its portfolio consists of classical chemicals, customized products, functionalized materials and solutions as well as oil and gas. Within this portfolio, different business models require different competencies to be successful.
“The scope of skills and know-how that we combine under one roof is what sets us apart from our competitors. In the new organization, the bundling of product groups with the same business model will help management to better focus on the success factors necessary to be a market leader both in meeting customer’s needs and in operational excellence,” said Dr. Kurt Bock, Chairman of BASF’s Board of Executive Directors.
Details of the organizational changes as of January 1, 2013, are as follows:
A new division Performance Materials will be created in the current Functional Solutions segment which will be renamed Functional Materials & Solutions. Other divisions in this segment remain the Catalysts, Construction Chemicals and Coatings divisions. Key success factors for these businesses include a deep understanding of the customer industries and their value chains as well as multi-disciplinary know-how which enables constant innovation. The tailor-made products and services offered are supported by industry and application expertise.
The newly created Performance Materials division will bundle BASF’s innovative, downstream plastics from the current Performance Polymers and Polyurethanes divisions. The new division will focus on important customer industries such as automotive, construction, electrics and electronics. Product groups include polyurethane systems, engineering plastics, thermoplastic polyurethanes, Cellasto, biopolymers, functional foams, Styropor, Neopor, Styrodur, and epoxy systems. Raimar Jahn, currently head of the Polyurethanes divison, will become head of the Performance Materials division. Dr. Martin Brudermüller, Vice Chairman of the Board of Executive Directors, will be responsible for the division on the Board. The remaining activities of the current Plastics segment, which is being dissolved, will become part of the Chemicals segment.

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