According to Ms Wendy Wen, Senior General Manager for the organiser, Messe Frankfurt (HK) Ltd, the record-breaking trade fair grows in scale every year in terms of participant numbers, internationality and quality.
She said: “The strong turn-out of exhibitors and visitors shows that everyone can depend on the show’s high quality products and networking opportunities to further their business objectives. For example, we saw the successful debuts of Milano Unica pavilion and Premium Wool Zone within SalonEurope and the Intertextile Catwalk Show. This marks our determination to further develop the fair as a dynamic exhibition platform for fashion professionals.”
Salon Europe offers several international premium highlights
Within Salon Europe, many European suppliers showcased their premium fabrics and accessories at Milano Unica and the Premium Wool Zone, all wanting to reach China’s luxury market.
Following its successful debut at the Beijing edition of the show earlier this year, the Milano Unica pavilion brought 124 of the most prestigious textile and accessory companies from Italy. During the show an official signing ceremony between the organisers of Intertextile Apparel Fabrics and Milano Unica was held to seal the partnership for the next three years. “Messe Frankfurt is always interested in bringing the right people together to create the world’s best trade fairs and I am especially pleased to see our cooperation with Milano Unica as a first step in a long-term partnership,” said Mr Detlef Braun, Member of the Executive Board, Messe Frankfurt GmbH.
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