• From November 12, 2012 – January 7, 2013, participants can submit their favorite cotton styles for a chance to win a weekly prize of $1,440 and compete to be one of six Grand Prize winners to win $2,500 and a VIP trip to experience Cotton's 24 Hour Runway Show. Cotton Incorporated's Road to the Runway Style Search Squads will be going to 34 local markets to help uncover some of the hottest cotton street styles, but submissions can also be uploaded to People.com/cotton24hours.
• Starting on January 8, 2013 to February 12, 2013, Cotton Incorporated is asking America to decide which contestant best represents the cotton style for their region. All voters will be entered for a chance to win $1,440 each week.

• Beginning February 13, 2013 to February 27, 2013, consumers can "like" their favorite region's cotton style Pinterest Board on Facebook at Facebook.com/cotton for a chance to win a trip to South Beach for a shopping spree accompanied by a Cotton stylist.

The event brings to life the company's iconic "The Fabric of Our Lives" television campaign, which currently features a day in the life of Camilla Belle and Emmy Rossum, including their own favorite cotton fashions.

Cotton Incorporated