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Sunbrella to launch appealing & soft upholstery fabrics

06 Dec '12
5 min read

“Customers continue to respond to color in a positive way, showing us that people are ready to have fun with decorating again,” Wicker said. “These new fabrics play up that trend, but with plenty of neutral options to offer contrast as needed.”

Dialing back the intensity is the neutrally elegant Daybreak collection. This entire fabric group is based on an ideal mixture of pattern and texture, creating fabrics that call out to be touched. The modern geometric pattern of Navigator Whisper finds an appealing color palette of soft gray, purple, orange and gold on a white ground. The alternating stripes in Inspire Dawn play on those same colors, but in varying degrees of intensity. Envision Wisteria and Bellamy Oat provide neutral, solid grounds with soft surface textures ideal for large-scale upholstery. The pattern Centricity Dune centers the collection with a hand-stitched look with larger yarns that create a raised pattern.

Interspersed throughout the other collections, but also comprising its own collection is Bellamy, an exciting new matelassé construction with the look and feel of a vintage quilt. The hand-stitched appearance allows for pops of color across the fabric’s surface. Colors in the collection range from soft, tonal neutrals to infused earth tones and include Dove, Muslin, Citrus, Tangelo, Oat, Cherry, Brick, Indigo, Pecan, Chocolate and Barley. The soft texture of the fabric and its broad array of colors make it ideal for a variety of upholstery applications.

“The new Sunbrella fabric collections for Showtime offer a sensory experience, from the unparalleled color and innovative designs to the soft hand that each fabric offers. We look forward to bringing these collections to the industry and exploring their potential with a variety of furniture partners.”

Also new from Sunbrella for Showtime is the offering of its Fusion Collection as a cut yardage option for customers. Comprised of six fabric groupings, Fusion includes more than 175 solids, textures, stripes and patterns emphasizing high design details for various upholstery options. The Fusion collection is available as a cut yardage program through Trivantage.

Introduced in 1961, Sunbrella revolutionized the way the world thinks about how beautiful fabrics look, feel and perform. The Sunbrella brand is the leading premium fabric choice for awning, marine and furniture manufacturers, offering legendary durability, fade resistance and ease of cleaning.

Upholstery fabrics from Sunbrella are continually advancing in design sophistication and comfort, resulting in applications both outside and inside the home for coordinated décor. Sunbrella fabrics have been certified by GreenGuard, an international standard, for contributing to indoor air quality.

Sunbrella fabrics are manufactured and marketed by Glen Raven, a 132-year-old family-owned company based in North Carolina with operationsworldwide.

Sunbrella

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