To help drive awareness, Elena Hight has teamed up with the REPREVE brand to help promote a greener lifestyle. Hight is best known for her progressive riding style and is a decorated X Games Women’s Snowboard SuperPipe medalist. As brand ambassador, Hight will help promote the importance of recycling and choosing products made with REPREVE.
“The X Games is an ideal event to showcase REPREVE, because the recycled fiber goes into many winter sports-related brands including Patagonia, The North Face and Polartec-based products,” said Roger Berrier, President and chief operating officer of Unifi, Inc. “Together with Elena Hight and the X Games, we have a special opportunity to educate consumers on the importance of recycling and the innovative products produced from recycled plastics, providing consumers a new way to lighten their impact on the environment.”
“The environment plays such an important role in winter sports and we can help make a difference by recycling and choosing products made with REPREVE,” said Elena Hight. “Not many people know that REPREVE is a recycled ingredient that makes so many of the clothes we buy eco-friendly. It’s really cool to know that the bottles we recycle at X Games Aspen could actually end up in my clothes.”
Through the REPREVE Facebook page, the REPREVE brand is asking consumers to recycle more by pledging to recycle 100,000 plastic bottles during the X Games. Onsite, thousands of REPREVE beanies will be given away to encourage fans to wear recycled. If they get caught wearing REPREVE, fans can win REPREVE-based prizes.
As part of Hight’s collaboration with the REPREVE brand, she will be featured in a television advertisement showcasing the REPREVE brand fiber on ESPN during X Games Aspen. She will also be available at the REPREVE booth Sunday, Jan. 27, from 1:00 p.m. to 2:30 p.m. for photo opportunities with fans.
REPREVE brand products are made from recycled materials, including pre-consumer manufacturing waste and post-consumer plastic bottles. REPREVE is an essential ingredient that makes fabrics and products containing REPREVE fiber sustainable. REPREVE can be found throughout many products, ranging from apparel to office furnishings, and even socks.
Textiles | On 22nd May 2017
Goods and Services Tax (GST) which is near a roll-out would be the...
Textiles | On 22nd May 2017
The US must remain a participant in a vibrant North American Free...
Apparel/Garments | On 22nd May 2017
The National Retail Federation has asked US Congress to focus on...
Setting up a brand for online selling is easy, but running the brand is not
‘There is huge demand in the Indian lingerie market for non-wired styles.’
Navigating through catalogues is a bit hasslesome
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...