Home / Knowledge / News / Textiles / 'Handloom Mark' helps people identify original products
'Handloom Mark' helps people identify original products
12
Jan '13
Underscoring the importance of ‘Handloom Mark’ label, a government official said the label is a mark of guarantee offered by the Government of India, which helps people distinguish original handicraft items from the fake ones.
 
Speaking during the opening ceremony of the Handloom Mark awareness programme in Tamil Nadu’s Kaikkurichi village, D Dhandapani, Deputy Director of Textiles Committee, Karur, attached to the Office of the Development Commissioner of Handlooms, Union Ministry of Textiles, said the programme is intended to generate awareness amongst youth, especially women, regarding the ‘Handloom Mark Scheme’. 
 
Introduced by the Prime Minister in 2006, the scheme is intended at bestowing handicraft products with a unique identity, and stop powerlooms from duplicating such products and marketing them as handlooms. 
 
Under the Scheme, attaching the Handloom Mark to powerloom products is an offence, liable for penalty or punishment or both.
 
Highlighting the significance of handlooms, Mr. Dhandapani said epitomizing the country’s rich cultural heritage the sector is a great source of employment for rural people. The handloom industry directly employs over 6.5 million people in the country, who produce eco-friendly products.
 
The exclusivity of handloom products lies in that some unique and intricate designs can only be made in handlooms. There is also a scope for fusing latest fashion trends in handloom products, while some custom-made products can only be produced on handlooms.
 
All regions of India have their own areas of expertise in handloom craft, like Banarasi silk, Pochampalli tie and dye, Madurai Sungadi, Chanderi silk and Kancheepuram silk. 
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 29th Jun 2016

Bangladesh revises tax at source on RMG down to 0.7%

Following requests made by trade bodies, the Bangladesh government...

AEPC chairman Ashok G Rajani speaking at the press conference. Courtesy: AEPC

Apparel/Garments | On 29th Jun 2016

Apparel sector pledges Rs 623cr investment post package

The apparel sector is buoyant after the recent announcement of Rs...

Apparel/Garments | On 29th Jun 2016

India’s apparel exports may touch $20bn in FY17: CMAI

The value of clothing exports from India is likely to touch $20...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search