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NamaSTAY yoga towels receives US patent for unique design

February 04, 2013 (United States Of America)

NamaSTAY Yoga Towels announced the issuance of a US Patent on its unique yoga towels, which are utilized by the growing number of hot yoga practitioners.

The patent D674, 226 was issued for the proprietary design of a non-slip towel that includes sleeves that securely wrap around both ends of a yoga mat to provide protection from slippage due to sweaty hands and feet. The towels are made of lightweight, 100% recyclable microfiber fabric that easily attaches to yoga mats and always stays in place, providing a safe and comfortable surface for practicing yoga.

"The popularity of yoga and hot yoga in particular is sweeping the fitness and wellness industry, and demand for products to help yoga practitioners stay safe and protected is growing rapidly," said Cherie Greenwald, the owner and inventor of NamaSTAY Yoga Towels. "After witnessing yoga practitioners continuously smoothing out the yoga towels on their mats, I created one with a unique design that stays in place on the mat, so students never have to worry about the towel  getting bunched up on their mats. And because they are no longer slipping on their sweaty mats, yogis can stay present and focus on their body and breath, which is what the practice of yoga is all about."

Sweat and bacteria can accumulate on a yoga mat, especially when practicing hot yoga (yoga that takes place in a room heated to 90 to 105 degrees). Not only is this bacteria unsafe, but it adds a lot of wear and tear to a yoga mat. The microfiber material used in NamaSTAY Yoga Towels acts as a protective barrier between the yoga practitioner and their mat, trapping 96% of all viruses and 98–99% of all dirt, dust, bacteria, and germs. After finishing a yoga practice, NamaSTAY Towels can be machine washed, keeping yoga mats fresh and hygienic.

These plush, luxurious yoga mat towels come in a variety of colors and two sizes, allowing for a perfect fit for all standard sizes of yoga mats. They can be used for all types of yoga including, Hatha, Vinyasa, Bikram, Power, Ashtanga, Anusara, and Kundalini.

About NamaSTAY Yoga Towels

NamaSTAY Yoga Towels were created in Cleveland, Ohio, by entrepreneur and inventor Cherie Greenwald and are sold at yoga studios and online. Cherie is an avid yogi who regularly practices Power Vinyasa Yoga, which is performed in a room heated to 90 degrees, and Bikram Yoga, which is performed in a room heated to 105 degrees, making yoga towels a necessity. Since practicing yoga has given her so much, she wanted to contribute something comforting and safe to yogis everywhere.

She came up with the idea of NamaSTAY Yoga Towels after witnessing too many yogis get distracted from their practice by the need to continuously smooth out the bunched up towels on their yoga mats. Cherie is currently in development of more innovations, so NamaSTAY Yoga Towels may be the first of many patented yoga products created by her to the benefit of yogis worldwide.


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