Munich Fabric Start sees continuous positive response

14 Feb '13

4 min read

The laser performance by the Spanish finishing specialist “Jeanologia” impressively showed how it is possible to produce jeans in a sustainable way with the current laser technology. “We must move away from the idea that ECO is only a look”, explained Enrique Silla of Jeanologia in a panel of experts in the BLUEZONE. “ECO is a lifestyle that will continuously be established. We need to clarify step by step with the consumers about how the product is manufactured. The process must be transparent like an open kitchen in a restaurant.”

ECO VILLAGE - SUSTAINABILITY MEETS HIGH FASHION

For the first time, C.L.A.S.S., one of the largest international eco-platforms, presented itself with a showroom in the organic selection, and showed a highly fashionable selection of sustainable fabrics, proving that sustainability, responsibility and fashion can be united attributes.

The strong demand in the organic selection and ECO - Additional area from renowned companies such as Gucci, Betty Barclay, Otto, Vaude and many others confirms that sustainability continues gaining its relevance. It was also the first time that certified accessories were integrated. A product can be truly sustainable only if both, fabrics and accessories are certified

The next MUNICH FABRIC START will be held from 3 to 5 September 2013 and the BLUEZONE will run concurrently on the first two days of the fair. An initial selection of the high-quality fabric collections can already be found at our premium event VIEW on 10 and 11 July 2013.

Pragaller

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