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DOMOTEX taps into Russia's regional markets
19
Feb '13
Building on last year’s successful premiere of DOMOTEX Russia in Moscow, Deutsche Messe now plans to also tap into Russia’s regional markets for carpets and floor coverings. “DOMOTEX Russia goes regional” is the name of a series of regional industry conferences that Deutsche Messe will be staging throughout Russia.

“In this way, we will be creating additional opportunities for new entrants to what is widely regarded as one of the world’s most promising growth markets, as well as for existing players who wish to expand their sales in Russia’s regional markets,” said Martin Folkerts, Director Global Fairs at Deutsche Messe. The first of three conferences planned in the lead-up to DOMOTEX 2013 will be held on 20 February in Novosibirsk.

The new format promises to be a resounding success. Eleven renowned manufacturers such as Balta, Balterio, Forbo, Kronotex, Beaulieu, Unilin and FN Profile have booked presentation slots to profile their products and expertise at the DoubleTree Hilton Hotel in Novosibirsk. The conference and the supporting program offer the participants plenty of opportunities to make new, targeted contacts with distributors and purchasing executives from the wholesale and retail sectors in the region.

“The strong uptake from well-known carpet and floor coverings manufacturers underscores the significance of the ‘DOMOTEX Russia goes regional’ conference series as a regional business platform,” Folkerts added. “We are planning to also stage such conferences in other key regions around Russia because they ideally complement the DOMOTEX Russia fair in Moscow, where suppliers from around the world showcase their latest product ranges to trade visitors from throughout the CIS.”

The 2012 premiere of DOMOTEX Russia marked Deutsche Messe’s successful entry into the vast market for carpets and floor coverings in Russia and the CIS states. For the first time, Moscow hosted a comprehensive and truly international industry showcase featuring everything, from hand-made carpets and area rugs, machine-made carpets, textile floor coverings, parquet and laminate flooring and resilient floor coverings, through to application, laying, cleaning and maintenance technologies. DOMOTEX Russia 2013 will be staged from 25 to 27 September in Moscow.

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