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Govt to urge citizens to use Thai fabric for everyday wear
Mar '13
The Government of Thailand will soon launch a campaign to encourage its citizens, especially government officials, to wear clothes made from Thai fabric, as a way of saving energy.
The Thai Cabinet has offered several suggestions for modifications of five designs presented to it earlier this month by Culture Minister Sontaya Kunplome.
On the recommendation of the Cabinet, the proposed designs would be improved to make them more modern and more suitable for daily use and for various occasions, Minister Sontaya said, according to a statement.
The five patterns for both men and women include those designed to wear at work, casual attire, and semi-casual attire.
The campaign is a part of the Thailand Government’s measures to cut energy use. Thai fabric is easy to maintain and suitable for local climate. The campaign urges officials to avoid wearing suits, jackets and ties at work to save electricity used on air conditioning.
Thailand is likely to face energy crisis owing to the scheduled disruption in natural gas supply from Myanmar from 5 to 14 April 2013, which would lower the country’s electricity reserve.
In view of the same, Prime Minister Yingluck Shinawatra has suggested that the use of Thai fabric be promoted and had assigned the Ministry of Culture to come up with certain patterns of Thai fabric designed for Cabinet members and others people.
The campaign for the use of Thai fabric will also promote the local textile industry, while preserving the country’s cultural heritage.
All 77 provinces in Thailand have their own distinctive fabric woven from cotton or silk in unique patterns. 

Fibre2fashion News Desk - India

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