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Outdoor apparel brand Ortovox lays trust in Merino wool
Mar '13
Pioneering mountaineering brand ORTOVOX has partnered with The Woolmark Company, as it continues to provide the most innovative outdoor apparel to sports enthusiasts across the world.

Having evolved from an avalanche rescue company more than three decades ago in Germany, ORTOVOX has become Europe’s leading innovator in outdoor apparel, with Merino wool central to its range of high performance apparel.

“We have put our trust in Merino since 1995. That is 17 years of experience working with the most functional of all natural fibres,” ORTOVOX Head of Product Christoph Kirsch said.

Not only does ORTOVOX trust the renewable fibre, it has researched its provenance right back to the farm. Company representatives recently visited Tasmanian woolgrowers to help source the most suitable fine Merino wool for its extensive range of base, mid and outer-layer garments.

“It is very important to us to see where Merino wool is grown, to meet with the people who manage the land and the animals behind the fibre. We want to be able to share the great story of wool with our consumers and Australian Merino wool has a great story to tell,” Mr Kirsch added.

Proudly the global authority on wool performance, The Woolmark Company is owned by Australian Wool Innovation via more than 27,000 woolgrowers who produce the natural fibre across all Australian landscapes - from the outback to the snow.

AWI CEO Stuart McCullough said partnering with ORTOVOX was a perfect fit.

“Both companies have a focus on quality and performance standards, both share a love of Merino wool and its versatility,”Mr McCullough said. “We welcome the company as a Woolmark licensee and very much look forward to working in wool with ORTOVOX.”

About The Woolmark Company

The Woolmark is the world’s best-known textile fibre brand, established in 1964.The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.


Established in 1980, ORTOVOX has developed from the leading hardware company in the field of avalanche safety to a true expert in wool apparel as well. The German company has worked with wool since 1988 and focused on Merino wool since 1995. ORTOVOX regards apparel as a whole system.

Australian Wool Innovation

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