Home / Knowledge / News / Textiles / Outdoor apparel brand Ortovox lays trust in Merino wool
Outdoor apparel brand Ortovox lays trust in Merino wool
22
Mar '13
Pioneering mountaineering brand ORTOVOX has partnered with The Woolmark Company, as it continues to provide the most innovative outdoor apparel to sports enthusiasts across the world.

Having evolved from an avalanche rescue company more than three decades ago in Germany, ORTOVOX has become Europe’s leading innovator in outdoor apparel, with Merino wool central to its range of high performance apparel.

“We have put our trust in Merino since 1995. That is 17 years of experience working with the most functional of all natural fibres,” ORTOVOX Head of Product Christoph Kirsch said.

Not only does ORTOVOX trust the renewable fibre, it has researched its provenance right back to the farm. Company representatives recently visited Tasmanian woolgrowers to help source the most suitable fine Merino wool for its extensive range of base, mid and outer-layer garments.

“It is very important to us to see where Merino wool is grown, to meet with the people who manage the land and the animals behind the fibre. We want to be able to share the great story of wool with our consumers and Australian Merino wool has a great story to tell,” Mr Kirsch added.

Proudly the global authority on wool performance, The Woolmark Company is owned by Australian Wool Innovation via more than 27,000 woolgrowers who produce the natural fibre across all Australian landscapes - from the outback to the snow.

AWI CEO Stuart McCullough said partnering with ORTOVOX was a perfect fit.

“Both companies have a focus on quality and performance standards, both share a love of Merino wool and its versatility,”Mr McCullough said. “We welcome the company as a Woolmark licensee and very much look forward to working in wool with ORTOVOX.”

About The Woolmark Company

The Woolmark is the world’s best-known textile fibre brand, established in 1964.The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

About ORTOVOX

Established in 1980, ORTOVOX has developed from the leading hardware company in the field of avalanche safety to a true expert in wool apparel as well. The German company has worked with wool since 1988 and focused on Merino wool since 1995. ORTOVOX regards apparel as a whole system.

Australian Wool Innovation


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search