Home / Knowledge / News / Textiles / Outdoor apparel brand Ortovox lays trust in Merino wool
Outdoor apparel brand Ortovox lays trust in Merino wool
Mar '13
Pioneering mountaineering brand ORTOVOX has partnered with The Woolmark Company, as it continues to provide the most innovative outdoor apparel to sports enthusiasts across the world.

Having evolved from an avalanche rescue company more than three decades ago in Germany, ORTOVOX has become Europe’s leading innovator in outdoor apparel, with Merino wool central to its range of high performance apparel.

“We have put our trust in Merino since 1995. That is 17 years of experience working with the most functional of all natural fibres,” ORTOVOX Head of Product Christoph Kirsch said.

Not only does ORTOVOX trust the renewable fibre, it has researched its provenance right back to the farm. Company representatives recently visited Tasmanian woolgrowers to help source the most suitable fine Merino wool for its extensive range of base, mid and outer-layer garments.

“It is very important to us to see where Merino wool is grown, to meet with the people who manage the land and the animals behind the fibre. We want to be able to share the great story of wool with our consumers and Australian Merino wool has a great story to tell,” Mr Kirsch added.

Proudly the global authority on wool performance, The Woolmark Company is owned by Australian Wool Innovation via more than 27,000 woolgrowers who produce the natural fibre across all Australian landscapes - from the outback to the snow.

AWI CEO Stuart McCullough said partnering with ORTOVOX was a perfect fit.

“Both companies have a focus on quality and performance standards, both share a love of Merino wool and its versatility,”Mr McCullough said. “We welcome the company as a Woolmark licensee and very much look forward to working in wool with ORTOVOX.”

About The Woolmark Company

The Woolmark is the world’s best-known textile fibre brand, established in 1964.The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by more than 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.


Established in 1980, ORTOVOX has developed from the leading hardware company in the field of avalanche safety to a true expert in wool apparel as well. The German company has worked with wool since 1988 and focused on Merino wool since 1995. ORTOVOX regards apparel as a whole system.

Australian Wool Innovation

Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search