Home / Knowledge / News / Textiles / Indian home textiles market growing in leaps & bounds
Indian home textiles market growing in leaps & bounds
02
Apr '13
The home textiles market in India is growing in leaps and bounds since the last few years. This has come in the backdrop of a rise in disposable incomes in the last few years. The housing boom of the past years too has fuelled demand for home textiles in India.

According to estimates, the current domestic market for home textiles is around US $4 billion. However, the Indian market is dominated by the unorganized sector, which has a massive 95 percent share, with the rest accounted for by branded home textile retailers.

“With organized home retailers and a larger number of national brands, the consumers have started seeing the merit of doing up their homes tastefully,” says Mr. Rajesh Mahajan, Managing Director of Maspar.

“However”, he adds by saying, “The home textiles business in India today is still about 10 years behind the apparel industry in India in terms of consumer acceptance of brands.”

Maspar is a home fashion brand and is present across the whole value chain from production to retail. The brand has also extended its footprint in to the markets of France and Canada.

When qizzed if the Indian market is as matured as those in the west, he informs, “The Indian market is still far behind the western markets in terms of product offering. In India, primarily home textiles are related to sheets, towels, quilts, curtains and upholstery.

“Very few Indian consumers look at doing the complete interior of a room at one time. Further, the extremely uneconomical rentals make it unviable to showcase home textile in a proper environment to create a desire for consumers. Product is primarily sold off the shelves with very little visual merchandising.”

The Indian home textile market is estimated to grow at a brisk 9 percent (CAGR) and is expected to reach $9 billion by 2020. 

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search