Copenhagen International Fashion Fair reports record buyer numbers
25 Feb '06
2 min read
More visitors – both locally and from abroad – more exhibitors and more brands were present than ever before at the Danish fashion exhibition Copenhagen International Fashion Fair in Bella Center.
All records were broken at Denmark's international fashion fair in Bella Center as for the first time the Copenhagen International Fashion Fair had in excess of 30,000 visitors.
The records are, not least, driven by a significant increase in the number of foreign store owners on fashion buying trips in Copenhagen.
The buyers from Russia, this time in particular, and the new eastern European EU member countries made themselves noticed for their enormous willingness to buy as purchases totaling a 3-digit multimillion sum were made at the fair's 888 main exhibitors with a total of 1,869 international brand names; an attendance which so far makes CIFF the biggest fair ever.
The total net exhibition area of 38,445 sq. m. was thus all of 6.9 percent larger than the fashion fair, a year ago. Even bigger was the increase in visitors. The new record of 30,436 visitors show an increase of 16.1 percent in relation to the fair held in February last year.
The number of visitors from abroad increased correspondingly by 24.7 percent to 9,371.
Quite exceptional was the inflow alone from countries outside of Scandinavia of 48.2 percent to 2,881 whilst the new records for buyers from Norway, Sweden and Finland increased by 31.7 percent (to 2,064 Norwegians), 9 percent (to 4,018 Swedes) and 28.4 percent (to 407 Finns) respectively.