Positive spirit & energy flows at DOMOTEX asia/CHINAFLOOR

The industry has proven higher quality and innovative products, backed by tangible technological and high-engineering researches at DOMOTEX asia/CHINAFLOOR 2013.

Many big and leading companies exhibited at the show such as Power Décor, Kronoswiss, Berry Alloc, Sino Mapple, LM Flooring, Prado Style, Amorim, Dasso, Sika, Homag, Klumpp Wood Coatings, Yasuda, Dajulong, Gerfloor, Armstrong, LG Hausys, Forbo, Balta, Mannington, Dupont, Oriental Weavers, Suminoe, Shanhua Carpet Group, Tibet Sheep Carpet, Universal, Hongjia, and pavilions organizers such as Flanders Investment & Trade/ Belgium, Carpet Export Promotion Council/ India , American Flooring Alliance/USA, ITKIB/Turkey and the Federal Ministry of Economics/ Germany. 4 halls (10,000sqm each) were filled with the whole range of carpet products and technologies, 2 the halls for the ever expanding resilient flooring sector, and 4 halls dedicated to the wood flooring products and floor technologies (these were moved from the East halls to the North bigger halls of the SNIEC this year).

The upgraded product segments allocation and the use of 1 more main entrance than the previous years, made some adjustments to the visitors flow and guaranteed a smoother visitors’ access especially on the opening day, always very busy at DOMOTEX asia/CHINAFLOOR. 42,165 professional visitors walked the show ground in March 2013 (+ 5.8% compared to 2012). A remarkable increase of 14% was recorded among the international visitors, whilst Chinese visitors’ attendance also grew not only in quantity but also in quality.

Fueled by a rich onsite events program, a hosted buyers program and a pre-show database development in which the organizers will keep on investing for the next edition, a wider base of visitors’ profiles could be met at this 15th edition. DOMOTEX asia/CHINAFLOOR 2013 visitors were 73% Chinese and 27% overseas from 107 different countries, top five visiting countries being South Korea, USA, Japan, Australia, and India.

An increased number of buyers and contractors visited the show together with the traditional visitors such as agents, distributors/wholesalers, franchise dealers, real estate developers, companies owning commercial and residential buildings, government officials (many consul generals came to visit not only the companies exhibiting within the 8 country pavilions, but also individual international exhibitors). A new specific program, including forums and onsite trainings, dedicated to the floor retailing world attracted this year a good number of Chinese retailers to the venue.

Indeed increased efforts from the show organizers have been put also on the recruitment of architects and designers, a visitors profile becoming more and more important for the show exhibitors businesses.