The venue has also changed, with Deutsche Messe AG’s Russian subsidiary Deutsche Messe RUS now staging the fair at the ARTPLAY Design Center in Moscow instead of Moscow’s Crocus Expo International Exhibition Center.
“Many participating companies had requested that the fair be moved to the later slot to reflect Russia’s unique market situation,” explained Andreas Gruchow, a member of Deutsche Messe’s Managing Board. “The Russian sales and order cycles and the country’s summertime building and construction season favor running the fair in spring.”
DOMOTEX, the world’s leading trade fair for floor coverings, is held in Hannover, Germany, in January of each year. The new timing of DOMOTEX Russia, a spin-off of the main DOMOTEX fair in Germany, means that manufacturers of carpets and floor coverings can now complement their showcase at the main event with a second presentation in April that is targeted specifically at buyers and trade visitors from Russia and its neighboring states.
“Staging DOMOTEX Russia in spring enables our exhibitors to better synchronize their offering with the Russian order cycle and to thus more effectively build their business in the Russian Federation and the Commonwealth of Independent States,” Dr. Gruchow added. “We are confident that this move will further strengthen DOMOTEX Russia and boost the business development prospects of our international exhibitors in the booming Russian market.”
DOMOTEX Russia showcases the full range of hand- and machine-made carpets, textile floor coverings, parquet and laminate flooring and resilient floor coverings as well as application, laying, cleaning and maintenance technologies. Next year’s show will also be complemented by a supporting program of conferences and events featuring a solid line-up of renowned industry experts.
Russia’s leading fair for the carpet and floor coverings industry is aimed at distributors and purchasing executives from the wholesale and retail sectors in Russia and the CIS region. Other important target groups include architects and planners and decision makers from the building and construction industry.
The new venue at the ARTPLAY Design Center in Moscow will further boost the fair’s attractiveness to these target groups because it is also home to numerous interior design and architects’ offices as well as showrooms for interior furnishings, art, fashion and other parts of the creative economy.
“With its unique atmosphere, ARTPLAY is the perfect space for presentations of floor coverings as a high-quality design element for residential and commercial interiors,” Dr. Gruchow said. “We are confident that the new space will be hugely appealing to architects, designers and interior designers in particular.”
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