In a country where around 11 million children have never known a bed other than rags, newspapers and packing crates, the exchange drive will encourage more and more donors to come forth and exchange their old mattresses to brand new top of the line Springwel mattress at a discounted price.
The collection drive which has commenced in Delhi, Mumbai, Bangalore, Ahmedabad and Hyderabad aims to provide the warmth of a bed to the million destitute deprived of basic amenities leave aside comfort.
“Charity they say begins at home. When pavement is a cradle for millions of children, this scheme would rather turn the way of pursuing a noble cause, while benefiting the customers as well”, said Mr. Harinder Singh Sachdev, Marketing Director, Springwel Mattresses Pvt. Ltd.
As a part of the national drive the company has engaged graphite artists to capture the campaign by conducting street art in prime location of Delhi/Mumbai/Bangalore. Locals and passerby will have the opportunity to watch these artists in action as they paint the streets to mark the launch of the social drive.
About Springwel Mattress:
Springwel is one of the pioneer mattress making brands in India. The company has spearheaded several revolutionary changes in spring mattress category. Designed and created scientifically, in the state-of-the-art plant on fully computerized Swiss machines, Springwel mattresses speak best for the rejuvenating benchmarks, our body can ever achieve.
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