Home / Knowledge / News / Textiles / Springwel Mattresses comes to aid of destitutes
Springwel Mattresses comes to aid of destitutes
08
Jul '13
Springwel Mattresses Pvt. Ltd. announces the launch of its ‘Sleep Exchange’ campaign to help destitute homeless children have access to a comfortable slumber. The two month national campaign encourages consumers to donate their old, worn out mattresses in the aid of millions who dwell amidst urban poverty. As a part of this drive Springwel Mattresses Pvt. Ltd. has partnered with Mother NGO for Homeless in Delhi and other charitable missions across the country.

In a country where around 11 million children have never known a bed other than rags, newspapers and packing crates, the exchange drive will encourage more and more donors to come forth and exchange their old mattresses to brand new top of the line Springwel mattress at a discounted price.

The collection drive which has commenced in Delhi, Mumbai, Bangalore, Ahmedabad and Hyderabad aims to provide the warmth of a bed to the million destitute deprived of basic amenities leave aside comfort.

“Charity they say begins at home. When pavement is a cradle for millions of children, this scheme would rather turn the way of pursuing a noble cause, while benefiting the customers as well”, said Mr. Harinder Singh Sachdev, Marketing Director, Springwel Mattresses Pvt. Ltd.

As a part of the national drive the company has engaged graphite artists to capture the campaign by conducting street art in prime location of Delhi/Mumbai/Bangalore. Locals and passerby will have the opportunity to watch these artists in action as they paint the streets to mark the launch of the social drive.

About Springwel Mattress:

Springwel is one of the pioneer mattress making brands in India. The company has spearheaded several revolutionary changes in spring mattress category. Designed and created scientifically, in the state-of-the-art plant on fully computerized Swiss machines, Springwel mattresses speak best for the rejuvenating benchmarks, our body can ever achieve. 

Springwel

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X