The exhibition will showcase original hand embroidery that 3,500 craftswomen living in more than 100 remote villages of Kutch have fashioned into high quality products which include sarees, garments, bags and home furnishing.
Shrujan , garments, accessories and lifestyle products are recognized for the finest quality of hand embroidery.
Today Shrujan enables 9 communities that practice 16 styles of Hand Embroidery from Kutch to earn a dignified livelihood. Craftswomen who are part of the Shrujan family work from home. Their rural way of life is not disturbed. Shrujan’s production team reaches the threads and fabrics to the craftswomen even in the remotest villages. The women do not have to pay for these materials. But they are paid for their skill and their time and that too right at their doorstep, as soon as they have completed the hand embroidery.
Shrujan began modestly as a small project during the severe drought in Kutch in 1969. With the help of local women its founder Chandaben Shroff developed a unique, sustainable means of income generation for village women. She got the local women to produce saris with exclusive hand embroideries. The first exhibition of saris was held in October 1969 in Mumbai with considerable success. The profits were re-invested into building the organization called Shrujan.
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