For two days Munich yet again served as the “lynchpin” for the apparel industry. In the stylish setting of Prisco Haus high-quality international weaving mills and additional manufacturers presented some 140 selected collections and fabric innovations to the Who’s Who in design and product development.
Presenting the first trends of the new season early on with a selected, high-quality portfolio – this is the concept of the Munich trade fair organiser MUNICH FABRIC START. And this event has now become a fixture in the industry – confirmed not only by a continuing and extraordinary 65% increase in visitors but also by the consistently convincing quality of the represented brands.
Guests in Munich again included the leading ready-to-wear manufacturers and renowned representatives of the apparel industry who came to browse the initial tendencies and innovations for the new 2014/15 Autumn/Winter season.
More and more brands in the middling to high-priced segment are being attracted to this event as they realise the importance of the early date and the associated information edge for them.
Also rising yet again was the number of visitors from abroad. “The Pre-Collection trade fair VIEW is the world’s first textile trade fair for the forthcoming season and at the latest edition Bonotto already received numerous visitors from throughout the European market,” says Emilio Bertoli of Bonotto.
Many weaving mills and manufacturers were already astonishingly far advanced with their collection developments at this point in time. In the concentrated working atmosphere so typical of VIEW this created a mood of palpable inspiration and consistent optimism.
There was consensus especially among the visitors regarding the necessity and uniqueness of this preview event. Yet further positive response across the board confirms the decision of trade fair organisers to retain the international date as a kick- off to the season and even to extend and develop it further in the near future.
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