Home / Knowledge / News / Textiles / Intertextile to focus on growth areas in home textiles
Intertextile to focus on growth areas in home textiles
02
Aug '13
As the commencement of the next Intertextile Shanghai Home Textiles – Autumn Edition draws nearer, some of Europe and Asia’s leading bedding & towelling suppliers are ready to take advantage of the burgeoning domestic market at the largest home textiles trade event in Asia.

Over 1,350 home textile suppliers from 31 countries and regions will exhibit in 12 halls across 138,000 sqm at the Shanghai New International Expo Centre from 27 – 29 August.

Bedding & towelling is one of the major growth areas in the domestic market at present. This show is dedicated to providing visitors with an insight into local market trends, and as such, not only bedding & towelling, but also decorative fabrics and carpets & wall coverings suppliers will feature throughout the fair.

Buyers can also learn more about the ‘whole-home’ design concept – a developing trend amongst Chinese consumers – in the branded decorative fabrics halls (halls E1 & E2).

Leading bedding & towelling suppliers from Europe and Asia to feature

Among the prestigious European companies participating this year is Curt Bauer from Germany. This 130 year old company is bringing its Long Life Basics brand of bedding to Intertextile. When asked about what type of bedding products the Chinese market is looking for, Curt Bauer’s agent in China, Guangdong Memo’s Bedding, responded: “Consumers here are now setting higher standards. In particular, pure cotton bedding with special patterns, warm colours and a soft texture are currently in style.”

Italy has a strong representation of bedding & towelling exhibitors this year. Some of these include Martinelli Ginetto and Marzotto who are bringing their jacquard / plain fabrics & cotton, and blankets & throws, respectively. Mr Emanuele Pierucci from Martinelli Ginetto says the company has been working in China for many years, and always receives strong feedback from buyers at this fair. Pierucci also says the Made-in-Italy brand is very strong in China. Marzotto, meanwhile, have noticed an increase in demand in China for their products, and that consumers are paying more attention to products made of natural fibres now.

Also from Italy is Lyontex, who have been producing high-quality jacquard cloth since the 1950s. Their entire production process takes place in Italy, but the materials for their bedding and table items come from around the world: pure Egyptian cotton, Italian linen, Indian silk and Australian wool.

One exhibitor whose products are sure to be popular with visitors is Grund from the Czech Republic. They use real Swarovski crystals in their bath mats, and to remain at the forefront of market trends, develop more than 3,000 products a year and select only the best ones for their final collections. “We think that the Chinese market has huge potential,” said a company representative. “We decided to start the process of entering the Chinese market this year, and we chose this fair to do it.”


Must ReadView All

OECD urges UK for close EU ties to meet Brexit challenges

Textiles | On 24th Oct 2017

OECD urges UK for close EU ties to meet Brexit challenges

The British economy has weakened following the decision to leave the...

Accord, Alliance to leave Bangladesh in 2018

Apparel/Garments | On 24th Oct 2017

Accord, Alliance to leave Bangladesh in 2018

Accord and Alliance, the two western buyers' platforms working to...

Gujarat govt announces bonus for cotton farmers

Textiles | On 24th Oct 2017

Gujarat govt announces bonus for cotton farmers

The Gujarat government has announced a bonus of Rs 100 per 20 kg for...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search