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Euromonitor to discuss sportswear trends at Rendezvous
Oct '13
Adding to the exciting lineup of sessions and presentations by prominent brands and partners, the third edition of the LYCRA Rendezvous in Mumbai on Oct 16-17, 2013 will also see the presence of Euromonitor International, world's leading consumer market analyst and strategy research firm for consumer markets.

The sportswear segment in India has evolved from a niche segment and is witnessing significant growth. In order to share key market insights on areas that are most important for growth for this segment, Magdalena Kondej, Global Head of Apparel Research, Euromonitor International will deliver a presentation consumer behavior titled “Sportswear in South Asia: Market Trends and the Evolving Consumer Landscape”.

Magdalena is responsible for the quality of Euromonitor’s Apparel research and is also in charge of Euromonitor publications in the Apparel area, conference presentations and is working with the international client base of Euromonitor’s online Passport Apparel database.

Speaking on the India market, Magdalena Kondej, Global Head of Apparel Research, Euromonitor International  said “Although per capita spend on sports apparel in India remains low compared to other markets, the growth rates have been phenomenal. In fact, the Indian sports apparel market has almost tripled since 2007 and further US$2.5 billion is expected to be added to the industry in the next 5 years. This makes India the most dynamic market globally and presents tremendous opportunities for businesses operating in this area.”

This presentation by Euromonitor International will provide a deep insight into the shift of Indian consumers’ preferences towards health and wellness and the intensifying competition amongst the various sportswear brands in the country.

Adding to Magdalena’s positive outlook for this segment, Avinash Chandra, Marketing Head, INVISTA-South Asia said, “We believe that sportswear segment is growing at rapid pace in India. We are glad to have Euromonitor International as part of the upcoming LYCRA RENDEZVOUS in Mumbai.

"Their extensive network of strategic analysts will provide in-depth business information, required in today’s complex environment and will help the players in the Indian sportswear market identify the next opportunity for swift growth. We at INVISTA are constantly focused on integrating market knowledge, consumer centric innovation and access to partners in order to create long term sustainable value for our customers and consumers.”

LYCRA RENDEZVOUS is to be held on October 16 and 17, 2013 at Hotel Lalit, Sahara Airport Road.

Please join INVISTA and Euromonitor International at the LYCRA Rendezvous to be a part of an exciting journey of the apparel segment in India!

About LYCRA fiber

The LYCRA fiber brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fiber and other premium stretch fibers and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere.


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