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Toyota Japan imports 18,000 Saudi Arabian prayer rugs
Oct '13
courtesy: Bab Rizq Jameel
courtesy: Bab Rizq Jameel
Toyota Motors Japan bought nearly 18,000 prayer rugs from Saudi Arabia, as part of an agreement with Abdul Latif Jameel (ALJ)—Toyota Saudi Arabia, in coordination with Nafeesa Shams Academy for Arts and Handicrafts, a Bab Rizq Jameel (BRJ) affiliate, for importing prayer rugs produced by the academy, to be used in some of its models which are exported to Gulf countries.
According to a statement issued by BRJ, Jawaher Alzahrani, director-general of the academy, said the production of the prayer rugs began months ago and some quantities of the rugs have already been exported to Toyota Japan in collaboration with ALJ.
The prayer rugs are made by Saudi Arabian females trained at the academy, and the materials are supplied to 250 women at their houses where they undertake the weaving process, the director added.
According to the director-general, nearly 1,500 prayer rugs are shipped to Japan every month. 
In terms of quality of production, the materials and weaving processes are subjected to strict supervision by a team designated by ALJ, the director added.
The Nafeesa Shams Academy for Arts and Handicrafts entered into the agreement with ALJ few years ago to supply the prayer rugs for Toyota’s Lexus vehicles.

Fibre2fashion News Desk - India

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