Home / Knowledge / News / Textiles / Hook & Loom unveils process for eco-friendly carpets
Hook & Loom unveils process for eco-friendly carpets
04
Oct '13
Hook & Loom Rug Company introduces a method of creating colorful rugs without using harmful dyes that generate large amounts of polluted wastewater. In Hook and Loom's fiber recovery process, the color comes from recovered textiles that are carefully sorted into color groups before being reprocessed into yarn.

All Hook & Loom rugs are made from 100% recycled textiles, which would otherwise have gone into landfills.  The recovered fibers are re-spun into new yarns, indistinguishable from the yarns used in others. They do not use virgin fiber of any kind and make no demand on precious land and water resources.

This process enables Whitney Selke, company founder, to meet his commitment to creating good-looking and reasonably priced rugs, while making a positive impact on the environment.

"We want our rugs to appeal to all consumers interested in price and style --- not only people committed to green living," said Selke. "Any Hook and Loom rug choice is a good one, and over time, people will realize that it's possible to be earth-friendly without paying more or sacrificing appearance."

Hook & Loom offers area rugs and runners in a variety of shapes, sizes and patterns. Designed to be attractive and versatile, these rugs are ideal for houses, apartments, dorm rooms and vacation homes where affordable floor decor will bring comfort and style.

According to the U.S. Environmental Protection Agency and the Council for Textile Recycling:

-The average U.S. citizen discards 70 pounds of clothing and other textiles each year.

-In 2011, recovered textiles amounted to 2.0 million tons, or about 15 percent of what was discarded.

"Eighty-five percent of discarded textiles go to landfills each year, but most are suitable for re-use," said Selke, a home textile industry veteran. "Using recovered fiber for hand-woven rugs means we reduce landfill use. We set an example in our industry, and we draw customers who are committed to eco-friendly décor and environmentally-conscious lifestyles."

Hook & Loom's yarns are created in India, where textiles are sorted by color. Snaps, buttons and zippers are removed before they are chopped up and pulled apart into fiber and re-spun to create recycled yarn. Skilled craftspeople weave Hook & Loom rugs by hand on wooden looms in classic and innovative weaving styles.

"I want to do more than just create great-looking, affordable rugs," said Selke. "I intend to lead an ecologically responsible business I can be proud of and, hopefully, encourage my customers to recognize the impact of recycling their textiles."

Hook & Loom Rug


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search