Home / Knowledge / News / Textiles / Hook & Loom unveils process for eco-friendly carpets
Hook & Loom unveils process for eco-friendly carpets
04
Oct '13
Hook & Loom Rug Company introduces a method of creating colorful rugs without using harmful dyes that generate large amounts of polluted wastewater. In Hook and Loom's fiber recovery process, the color comes from recovered textiles that are carefully sorted into color groups before being reprocessed into yarn.

All Hook & Loom rugs are made from 100% recycled textiles, which would otherwise have gone into landfills.  The recovered fibers are re-spun into new yarns, indistinguishable from the yarns used in others. They do not use virgin fiber of any kind and make no demand on precious land and water resources.

This process enables Whitney Selke, company founder, to meet his commitment to creating good-looking and reasonably priced rugs, while making a positive impact on the environment.

"We want our rugs to appeal to all consumers interested in price and style --- not only people committed to green living," said Selke. "Any Hook and Loom rug choice is a good one, and over time, people will realize that it's possible to be earth-friendly without paying more or sacrificing appearance."

Hook & Loom offers area rugs and runners in a variety of shapes, sizes and patterns. Designed to be attractive and versatile, these rugs are ideal for houses, apartments, dorm rooms and vacation homes where affordable floor decor will bring comfort and style.

According to the U.S. Environmental Protection Agency and the Council for Textile Recycling:

-The average U.S. citizen discards 70 pounds of clothing and other textiles each year.

-In 2011, recovered textiles amounted to 2.0 million tons, or about 15 percent of what was discarded.

"Eighty-five percent of discarded textiles go to landfills each year, but most are suitable for re-use," said Selke, a home textile industry veteran. "Using recovered fiber for hand-woven rugs means we reduce landfill use. We set an example in our industry, and we draw customers who are committed to eco-friendly décor and environmentally-conscious lifestyles."

Hook & Loom's yarns are created in India, where textiles are sorted by color. Snaps, buttons and zippers are removed before they are chopped up and pulled apart into fiber and re-spun to create recycled yarn. Skilled craftspeople weave Hook & Loom rugs by hand on wooden looms in classic and innovative weaving styles.

"I want to do more than just create great-looking, affordable rugs," said Selke. "I intend to lead an ecologically responsible business I can be proud of and, hopefully, encourage my customers to recognize the impact of recycling their textiles."

Hook & Loom Rug

Must ReadView All

Apparel/Garments | On 10th Dec 2016

Amazon India aims to be India’s biggest fashion retailer

Since fashion is the second biggest ecommerce category in India,...

Apparel/Garments | On 10th Dec 2016

Kathy Ireland extends license with PPI Apparel till 2023

Clothing brand Kathy Ireland Worldwide has extended its partnership...

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search