Home / Knowledge / News / Textiles / Stainmaster unveils PetProtect carpet & cushion system
Stainmaster unveils PetProtect carpet & cushion system
05
Nov '13
INVISTA launches STAINMASTER PetProtect carpet and cushion system—a new, durable and easy-to-clean STAINMASTER carpet that resists the most difficult pet stains and easily releases pet hair when vacuumed. An important part of the system is the STAINMASTER carpet cushion with a unique moisture barrier. Research indicates more U.S. households have pets than they have children, so the system can serve as a solution for today’s households that consider pets to be part of the family.

“Pet owners love their pets, but our consumer research shows they want tidier pet-friendly living spaces,” said Melissa Minihan, STAINMASTER vice president of marketing. “STAINMASTER PetProtect carpet allows pets to be pets, so that homeowners can maintain pride in their homes.”

STAINMASTER PetProtect carpet is made with the built-in stain protection of SuperiaSD solution-dyed nylon 6,6 fiber—making it resistant to fading, even when exposed to intense sunlight and powerful cleaning agents. The proprietary moisture barrier found on STAINMASTER carpet cushion helps keep moisture and spills from soaking into the cushion and subfloor, allowing for more thorough cleaning and odor reduction2,3.

The company’s laboratory testing revealed that more pet hair was removed when vacuuming STAINMASTER PetProtect carpet than the majority of other carpets. “This means more pet hair in your vacuum and reduced pet hair on your clothes, something almost every pet owner will appreciate,” added Minihan.

“We continue to challenge ourselves to look for opportunities to differentiate the STAINMASTER brand in the marketplace, help our retail and mill partners show the value of STAINMASTER products and appeal to the needs of  consumers,” said Minihan. “Our consumer research indicates that pet owners specifically want stain resistant and easy-to-clean carpet, easy removal of pet accidents and pet odors when cleaning their carpet and quick and easy pet hair removal.”

Consumers will begin to see STAINMASTER PetProtect products at STAINMASTER flooring retailers in November along with national advertising about this new product offering.

Invista


Must ReadView All

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

Trade & consumers want MDR free digital payments: CAIT

Apparel/Garments | On 12th Dec 2017

Trade & consumers want MDR free digital payments: CAIT

Transaction charges like the merchant discount rate (MDR) applicable...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search