Home / Knowledge / News / Textiles / Stainmaster unveils PetProtect carpet & cushion system
Stainmaster unveils PetProtect carpet & cushion system
05
Nov '13
INVISTA launches STAINMASTER PetProtect carpet and cushion system—a new, durable and easy-to-clean STAINMASTER carpet that resists the most difficult pet stains and easily releases pet hair when vacuumed. An important part of the system is the STAINMASTER carpet cushion with a unique moisture barrier. Research indicates more U.S. households have pets than they have children, so the system can serve as a solution for today’s households that consider pets to be part of the family.

“Pet owners love their pets, but our consumer research shows they want tidier pet-friendly living spaces,” said Melissa Minihan, STAINMASTER vice president of marketing. “STAINMASTER PetProtect carpet allows pets to be pets, so that homeowners can maintain pride in their homes.”

STAINMASTER PetProtect carpet is made with the built-in stain protection of SuperiaSD solution-dyed nylon 6,6 fiber—making it resistant to fading, even when exposed to intense sunlight and powerful cleaning agents. The proprietary moisture barrier found on STAINMASTER carpet cushion helps keep moisture and spills from soaking into the cushion and subfloor, allowing for more thorough cleaning and odor reduction2,3.

The company’s laboratory testing revealed that more pet hair was removed when vacuuming STAINMASTER PetProtect carpet than the majority of other carpets. “This means more pet hair in your vacuum and reduced pet hair on your clothes, something almost every pet owner will appreciate,” added Minihan.

“We continue to challenge ourselves to look for opportunities to differentiate the STAINMASTER brand in the marketplace, help our retail and mill partners show the value of STAINMASTER products and appeal to the needs of  consumers,” said Minihan. “Our consumer research indicates that pet owners specifically want stain resistant and easy-to-clean carpet, easy removal of pet accidents and pet odors when cleaning their carpet and quick and easy pet hair removal.”

Consumers will begin to see STAINMASTER PetProtect products at STAINMASTER flooring retailers in November along with national advertising about this new product offering.

Invista

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search