Home / Knowledge / News / Textiles / Standard Textile debuts bedding innovations at IHMRS
Standard Textile debuts bedding innovations at IHMRS
Nov '13
From November 9 – 12, 2013, Standard Textile will introduce its latest bedding product at the International Hotel, Motel + Restaurant Show (IHMRS) at Jacob J. Kavits Center in New York City. The TruTexture performance top cover makes its debut at Standard Textile’s booth, #3104.

TruTexture is Standard Textile’s newest patented innovation in bedding design, adding beauty and functionality to any room. The bed scarf is integrated and woven right into the top cover, and incorporates a textural element for added distinction.

“Using a highly specialized multifilament yarn, we weave the TruTexture scarf seamlessly into the fabric of the top cover,” said Greg Eubanks, Vice President of Hospitality Sales & Marketing. “The unique yarn combination provides a pleasing sensory experience, and years of steadfast service.”

An all-in-one solution, TruTexture simplifies bed makeup time and reduces operational costs. There is no separate scarf to buy, wash, and replace.

TruTexture’s dual-shade color in a neutral tone complements a variety of room décor.   

Additional Showcase Products

Braque terry, the latest ensemble from The Todd-Avery Lenahan Collection at Standard Textile, is also featured at IHMRS.

The Todd-Avery Lenahan Collection is Standard Textile’s newest five-star sheeting and terry line, reserved for the world’s finest hoteliers. The Todd-Avery Lenahan Collection is currently installed at properties around the world, including Mandarin Oriental San Francisco and The Stanley in Estes Park, Colorado. It has also become the newest global brand standard for JW Marriott.

Braque terry is rich, luxurious, and durable, thanks to Standard Textile’s patented innovation: Centium Core Technology. Centium Core Technology is the secret behind linens that last longer and feel better. Unlike anything else on the market, Standard Textile weaves a ring-spun combed cotton surface around a multifilament synthetic core, resulting in the best on-the-body feel and on-the-books performance.

Braque is proof that the finest terry product in the world is also strong, durable, and engineered to endure the rigors of processing. A longer lasting product like Braque also means lower replacement costs for properties and less space used in the landfill.

Standard Textile

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search