Starting August 2014, Rösch will integrate a new NOS collection as a mix and match group in single jersey 100 percent cotton made from CmiA yarn. The line will be offered in four colors, comprised of eight models and will be available worldwide. By using cotton yarn from the CmiA initiative, Rösch will support the cultivation of sustainably produced cotton in Sub-Saharan Africa. A specially designed hang tag on the product informs consumers about the work of Cotton made in Africa.
"We are working intensively on using sustainably produced material for our collection. Through our partnership with the Cotton Made in Africa initiative and thanks to our demand, we will be able to support the African cotton farmers. This is a win-win situation both for us as well as for the smallholders," said Andreas Söffker, Managing Director of Gerhard Rösch.
"The company has been increasing its efforts in developing sustainable product lines since the end of 2012. In addition to its cooperation with CmiA, the Saba project in China, from which the organic silk collection emerged, is already an integral part of the company philosophy. CEO Arnd-Gerrit Rösch explains, "With our commitment to African smallholder farmers and their families, we emphasize once more the significance of people as the center of our business activities."
The cooperation will enable Cotton made in Africa to expand its demand alliance. Currently more than 20 textile companies worldwide and 475,000 smallholder farmers in Sub-Saharan Africa participate in the initiative. Family members included, CmiA reaches over three million people in the poorest regions of the world.
Cotton Made in Africa
Apparel/Garments | On 25th Jun 2017
Adobe has released its first Digital Price Index for apparels,...
Textiles | On 25th Jun 2017
First Insight, a technology company transforming how retailers make...
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
Surat dominates foiling, embossing and pleating
Zenitex Mill Pvt Ltd
Full of green energy
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
The Indian market has huge potential in technical textiles, and by far,...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
"You have to truly understand what your client wants, know her needs, what ...
Textiles | On 24th Jun 2017