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Woolmark expects more Australian wool exports to India
Nov '13
The Woolmark Company, a leading Australia-based wool textile firm, is expecting an increase in Australian raw wool exports, particularly Merino wool exports, to India, Alex Lai, the company’s country manager for India, Hong Kong and Taiwan, told reporters at an event in New Delhi, Business Line reported.
Mr. Lai said they are expecting an increase in percentage of raw wool being imported to India in the 2013-14 season, and the majority of which would be Merino wool, a very high quality fibre.
In 2012-13 season, India imported 20.9 million kg of wool from Australia, with about 88 percent of it being Merino wool.
India consumes only about 7-8 percent of nearly 345 million kg of wool produced in Australia, but it is the second largest importer of Australian wool, next only to China, which accounts for about 80 percent of all Australian wool exports, according to Mr. Lai.
Australia contributes about 20 percent to global wool production, and it is the second largest producer of greasy wool in the world.
Woolmark is planning to launch a diverse range of products under its ‘Cool Wool’ campaign, and it has already tied up with India-based Raymond and Monte Carlo, the major importers of the raw wool supplied by the Australian firm.
Cool Wool is a range of fine, lightweight Merino wool fabrics and garments ideal for hotter climates and the Spring Summer season. It is made using Merino wool, a fibre that ‘breathes’ in a unique way to channel moisture vapour away from the human body and effectively insulate a person against temperature extremes, even on a summer’s day.
Mrinmoy Mukherjee, director-marketing Raymond Ltd., said the perception that wool being suitable only for winter is a myth and Raymond would be promoting Cool Wool in India in spring-summer 2014.

Fibre2fashion News Desk - India

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