Home / Knowledge / News / Textiles / IKEA unveils latest designed Punja loom in India
IKEA unveils latest designed Punja loom in India
27
Nov '13
IKEA, the Swedish home furnishings company, unveiled its latest designed Punja loom, in Bhadohi, Uttar Pradesh. The new Punja loom has been co-created with IKEA’s supplier Eastern Home Industries.

It is designed to produce better quality durries while increasing the productivity by 25-40% and this implementation will increase the production of Punja durrie in India. The ergonomic design and ease of use will reduce work related health issues as well as encourage more women weavers to join the workforce.

Commenting on the occasion, Jessica Anderen, Trading Area Manager IKEA South Asia said, “IKEA has been sourcing from India for 26 years and is committed to creating a more sustainable life for many people. The new Punja loom is a great example of leading change, with business in the core and people as the biggest asset!

"As we continue to expand we will build long-term relationship with suppliers to enable more innovation and investments in modern technology. IKEA constantly focuses on improvements and efficiency to be able to increase capacity, improve products and lower the costs, all this to safe guard a long term sustainable business!”

The traditional Punja loom, one of the oldest techniques to manufacture Durries, has made minimal technological advancements. Due to the long training needed and hard effort to work on it, there has been major decline in weavers’ interest to take up this profession. To revive the profession and create sustainable business in the region, change was needed, hence IKEA decided to bring innovation in the age old loom.

After a year of development the new Punja loom is now ready for use in big scale. It is operated by only one person, it has adjustable height and comfortable seating positions and it increases the output.

The new loom only requires a few days of training and will make it possible to employ less skilled weavers. It is not only easy to use but since the physically demanding part of the weaving is mechanized, it will attract more women weavers to join the workforce.

“IKEA has introduced the new Punja Loom that will facilitate the growth of a more competitive and sustainable carpet production, while also providing a better life for the weavers’ community.

"The new loom has the technology needed to transform the Rugs & Carpets industry and will attract many more people to join the weaving profession. IKEA believes in us and we are building a long term partnership through constant exchange of ideas”, said Mr. Zafar Ansari, Managing Director, Eastern Home Industries. 

With this project IKEA hopes to facilitate creation of scalable capacities for Punja durrie making. With more efficient production, this loom will create better and unique offers for the IKEA customer in terms of quality, availability and price. This innovation is also a positive step towards a sustainable future for Business and People in the carpet industry.

IKEA

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search