Home / Knowledge / News / Textiles / Campaign for Wool attracts 445 global retail partners
Campaign for Wool attracts 445 global retail partners
28
Nov '13
At its Annual General Meeting (AGM) Australian Wool Innovation (AWI) reported on a year of healthy progress across marketing, research and development for the nation's woolgrowers.

The organisation welcomes the diverse task it has: marketing the advantages of the natural fibre to consumers and designers, developing new products and markets while assisting woolgrowers increase profitability through a wide range of on farm initiatives.

AWI Chairman Wal Merriman reported to the AGM and via webcast how his Board continues to set the strategic direction of the company.

"Despite significant global uncertainty over the last financial year, the wool price has remained relatively stable. We would always like to see a higher price, particularly for superfine wools however we are very positive for the future."

Marketing highlights for the 2012-13 year include the strong momentum behind the Campaign for Wool. With HRH The Prince of Wales as patron the global initiative has now attracted over 445 retail partners across a dozen key markets.

The International Woolmark Prize, the Merino. No Finer Feeling campaign and the Chinese-focused Woolmark Gold program all work with designers, retailers and manufacturers to sell wool as an aspirational fibre.

On farm highlights include the training of over 2500 shearers and shedhands, Lifetime Ewe Management reaching over 15 per cent of the national flock, the formation of 24 new wild dog control groups and proof of concept for a liquid nitrogen treatment to prevent flystrike.

AWI CEO Stuart McCullough outlined how the company was in a solid financial position. Operating expenditure across the company for 2012-13 was $28.12 million, a 42 per cent reduction from four years ago. Project costs were $47.07 million and expenditure ratios across marketing and R&D was well within stated parameters.

"We are finding many new and emerging manufacturing and retail markets for wool. We are proud of the opportunity to work for Australian woolgrowers and very optimistic for the future," he added.

Australian Wool Innovation


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search