Home / Knowledge / News / Textiles / Campaign for Wool attracts 445 global retail partners
Campaign for Wool attracts 445 global retail partners
28
Nov '13
At its Annual General Meeting (AGM) Australian Wool Innovation (AWI) reported on a year of healthy progress across marketing, research and development for the nation's woolgrowers.

The organisation welcomes the diverse task it has: marketing the advantages of the natural fibre to consumers and designers, developing new products and markets while assisting woolgrowers increase profitability through a wide range of on farm initiatives.

AWI Chairman Wal Merriman reported to the AGM and via webcast how his Board continues to set the strategic direction of the company.

"Despite significant global uncertainty over the last financial year, the wool price has remained relatively stable. We would always like to see a higher price, particularly for superfine wools however we are very positive for the future."

Marketing highlights for the 2012-13 year include the strong momentum behind the Campaign for Wool. With HRH The Prince of Wales as patron the global initiative has now attracted over 445 retail partners across a dozen key markets.

The International Woolmark Prize, the Merino. No Finer Feeling campaign and the Chinese-focused Woolmark Gold program all work with designers, retailers and manufacturers to sell wool as an aspirational fibre.

On farm highlights include the training of over 2500 shearers and shedhands, Lifetime Ewe Management reaching over 15 per cent of the national flock, the formation of 24 new wild dog control groups and proof of concept for a liquid nitrogen treatment to prevent flystrike.

AWI CEO Stuart McCullough outlined how the company was in a solid financial position. Operating expenditure across the company for 2012-13 was $28.12 million, a 42 per cent reduction from four years ago. Project costs were $47.07 million and expenditure ratios across marketing and R&D was well within stated parameters.

"We are finding many new and emerging manufacturing and retail markets for wool. We are proud of the opportunity to work for Australian woolgrowers and very optimistic for the future," he added.

Australian Wool Innovation


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search