The change was enthusiastically welcomed across the entire denim community, which is always eager for new experiences, and which recognises its expectation that this event, so essential to the upstream sector, initiates new undertakings and remains an engine for change.
With a record-level attendance, up 20% over November 2012, Denim by Première Vision has proved once again that it is the essential meeting point for all those who count in the quite unique global jeanswear industry.
The edition took tattoos as the keynote for the denim laboratory created for the show. The busy crowd came to discover the collections and latest developments proposed for spring summer 2015 by 89 exhibitors - weavers (44%) manufacturers/launderers / finishers (23%) and accessory makers (21%) - from the 15 most important producing and manufacturing countries with high-added value in the denim industry: from the Euromed zone - Turkey (30% of exhibitors), Italy (19%), Morocco (8%) and Tunisia (7%) - to Japan, and India, Pakistan, Hong Kong and Brazil.
“Clients - new ones and loyal ones - were all here, and we said we’d see them all in Barcelona in May.” Those words are what could be heard at the close of this edition. Jeans brands, designers and major luxury names seeking the most specialised products came out in force, represented by their order writers, decision makers, and creative teams: 7 for All Mankind, Abercrombie & Fitch, Acne Studios, Acquaverde, All Saints, Ami, April 77, Bershka, Bonobo, Calvin Klein, Diesel, Edwin, Esprit, G Star, Guess, H&M, Hudson Jeans, Jack and Jones, JBrand, Lee Cooper, Levi’s, Marks & Spencer, Pepe Jeans, Ralph Lauren, Scotch and Soda, Ted Baker, Tommy Hilfiger, Trussardi, True Religion, Wrangler, Zara, Valentino...
At 75% international, visitors are the cream of the crop, testifying to the growing attractiveness of Denim by Première Vision well beyond the domestic French market, and reinforcing the thoroughly international nature of the show.
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