Home / Knowledge / News / Textiles / Caravan Craft revives & promotes forgotten Indian crafts
Caravan Craft revives & promotes forgotten Indian crafts
Dec '13
Caravan Craft Retail Private Limited (CCRPL) a single brand retail venture committed to the revival and promotion of Indian craft and providing meaningful livelihood to the country’s artisans opened its first store in Phoenix Market City, Whitefield Bangalore.

A store that has been to the interiors of India, is unearthing forgotten crafts and craftsmen, and finding in them new inspirations. Inspirations expressed by eclectic and experienced designers in a range of apparel, home decor, jewelry, toys and gifts. The products combine contemporary functional design and traditional craft forms in a unique collection of merchandise

Silhouettes and colour palettes aligned with international trends are blended with authentic, hand-painted Kalamkari to create graceful and elegant tunics and tops for women. Tastefully hand-embroidered pieces make a distinct departure from the usual kitsch associated with Indian craft. The finest Muslin from Bengal gives the apparel a sensuous feel. The collection comes across as elegant and sophisticated rather than loud and busy.

An exquisite Limited Edition jewellery collection combines Dhokra with Silver and Cubic Zirconia (CZ). This collection displays one of the finest demonstrations of Indian craftsmanship. Each piece is a complex and intricate fusion of different materials and technical detail. The stone setting for each piece is an extremely painstaking process and requires a high degree of skill to achieve the precision necessary for the sophistication evident in the collection. Some pieces have more than 200 CZ stones set in them!

The fusion of technology with craft is another interesting direction the brand has taken. USB memory sticks and digital photo frames adorned with Bidri Silver inlay are breathtaking!

Caravan had made a conscious and evident attempt to marry contemporary needs of a modern discerning customer and the rich heritage of Indian craft. This is reminiscent of products seen in France or Japan where craft skills combine aesthetically with neo-functional products.

Caravan Craft Retail Private Limited has been funded by Unitus Seed Fund and NSDC (National Skill Development Corporation).

Dilip Chenoy, Managing Director & CEO, NSDC, says “While NSDC spearheads the nation’s Skilling Mission with a target of 150 million pairs of skilled hands to be added by 2022 which will include artisans, it is the demand for skilled Indians generated by businesses like Caravan that makes the new skills ecosystem economically viable and productive in the long run.  NSDC, for its part, will continue to study the skill gap in the country and develop its network of training partners who will manage the supply side for skilled manpower at every level.”

Caravan is led by Kunal R Sachdev, who has considerable experience in marketing, retail and operations management. He has held senior management and leadership roles at ITC and Hidesign where he was instrumental in building both the brand and the business.

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search