Through the efforts of their partnership, Maker's Row, an online platform providing product-based businesses direct access to domestic manufacturers, and Cotton Incorporated, the research and marketing company representing America's cotton producers and importers, will be able to reach and inform a far larger, more diverse audience on the cotton production process and associated benefits with domestic sourcing.
"The partnership with Cotton Incorporated was a natural choice. This partnership provides brands with a deeper understanding of one of the principal materials used in apparel today. With that understanding, brands have a greater opportunity to push the boundaries of their own products with our manufacturers on Maker's Row." said Matthew Burnett, CEO, Maker's Row.
To steward their efforts, Maker's Row and Cotton Incorporated have created a video titled, American Cotton Part 1, designed to assist businesses in the understanding of cotton production as it moves through the supply chain. By revealing the production process, businesses--from first-time entrepreneurs to big brands--are now able to make more informed decisions which will ultimately curate a better product.
"There are more than 70 cotton producing countries in the world and the United States is the third largest. And in the United States, we have more than 10,000 cotton farmers committed to high standards of cotton production. That starts at the farm and continues all the way through the grading and classing systems that exists for every pound and every bale of US cotton." - Mark Messura, Senior Vice President, Cotton Incorporated.
"This is such a great collaboration and we are very excited to finally launch the campaign. What we loved about the Maker's Row team is their passion and enthusiasm for American manufacturing coupled with the fact that they are great storytellers through their video documentaries.
“We have a great story to tell about U.S. cotton and you will see from American Cotton Part 1 how passionate the cotton farmers are about their crop and the many things the U.S. cotton industry is doing to produce the most responsible and traceable cotton in the world. Everyone who sees this campaign should feel good about using American cotton as an ingredient in the products they create or source." – David Earley, Sr. Director, Supply Chain Marketing, Cotton Incorporated.
Maker's Row has also launched a page which features over twenty domestic cotton mills and suppliers of cotton-based materials that all comply with Cotton Incorporated's stringent quality and responsibly-produced cotton requirements. The added platform will generate a larger community for businesses to discover and communicate with cotton-based suppliers and manufacturers across the United States.
Maker's Row is an online marketplace that connects American manufacturers with product-based businesses. Their mission is to make U.S. manufacturers universally accessible, and the production process simple to understand. Maker's Row has created a community of makers, entrepreneurs, designers and businesses that are collectively coming together to bring back American manufacturing.
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