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9507 visitors from 77 countries partake at FESPA China
07
Jan '14
FESPA China 2013, which took place at the Shanghai World Expo Exhibition and Convention Center, has been hailed a success by exhibitors and visitors, attracting high quality visitors from China, Asia and further a field.

The inaugural event, delivered by its National Association the CSGIA, attracted 9507 visitors from 77 countries. One-fifth of the visitors attended the show over more than one day, bringing the total attendance to 11384.

The event drew a significant amount of visitor interest from neighbouring Asian countries. After mainland China, the largest visitor groups were from India, Japan, Korea and Malaysia, with delegates also coming from Hong Kong and Taiwan. A noteworthy number of visitors also attended from long-haul destinations such as Australasia, Europe, USA, Africa and South America.

Within China, after Shanghai, the visitor audience was dominated by printers from Eastern China, especially Zhejiang, Jiangsu and Guangdong.

FESPA's mission to place greater emphasis on digital technologies in an event historically focused on screen reflected the interests of visitors – 34% confirmed their interest in digital, coming close to the figure of 42% who were interested in screen printing.

Managers and decision makers dominated the audience, with 51% of visitors saying they have decision making power and an additional 30% having input to the purchasing decision. 46% of the visitor audience confirmed their intention to purchase equipment at the show.

FESPA's aim to incorporate educational and inspirational content synonymous with its other events also proved well judged, seminars were well attended and 12% of visitors gave seminars as a key reason for attending, underlining the appetite for education and guidance on best practice.

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