Thus was born a complete range of yarns certified 100% from recycled post-consumption PET bottles, collected in Italy and transformed through a mechanical process in the Newlife polymer, the soul of a high performance yarn both in the aesthetic, functional and sustainable point of view.
Suffice to say that the production of one kilogram of Newlife allows a reduction of energy consumption by 60%, a reduction of CO2 emissions by 32% and water savings of 94% compared to virgin polyester as stated by the study of Life Cycle Assessment conducted by ICEA (Institute for Ethical and Environmental Certification). Today this unique system continues to reach extraordinary goals.
Newlife is seen on the most prestigious red carpets of the world, worn by divas and celebrities, thanks to the collaboration with C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy), the international platform founded by Giusy Bettoni to promote eco-sustainable products, itself partner of the Green Carpet Challenge project of Livia Firth.
But that is not all: Newlife today has over fifty associate companies that use the yarns to obtain textiles for many applications; fashion, outdoor clothing, sportswear and technical outfitting, underwear, workwear, medical and protective clothing, not to mention home furnishing, interior and outdoor design.
Newlife has recently announced its introduction in the Spring-Summer 2014 collection of Weekend Max Mara. Born from the creative forge of C.LA.S.S. which has become a reference point for brands, designers, retailers and textile operators that source for innovative and sustainable textiles, this project is blending together the technological know-how of Saluzzo Yarns (partner of C.LA.S.S.) and the contemporary aesthetics of Max Mara Group, always in search of innovative and best performing materials.
The garments of Weekend Max Mara made in Newlife will be sold in 1500 stores of about 50 countries worldwide. The Newlife project is in store starting from January 2014 and has been previewed in selected points of sale from December 2013.
Click here to read more
Apparel/Garments | On 21st Jun 2018
The National Retail Federation (NRF) recently urged the US Congress...
Textiles | On 21st Jun 2018
Protectionism is the biggest political factor and threat affecting...
Textiles | On 21st Jun 2018
The price ratio is a key factor for the global knitted fabrics market ...
Surat dominates foiling, embossing and pleating
‘The intimatewear category in India is slowly becoming trend-sensitive.’
Peak to Plateau
People are willing to pay for quality and performance
Fynd is the central online shopping destination for fashion, offering...
<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...
Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
The hype around 'designer jeans' was created by him. And the new wave of...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...