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Balta Group set to impress visitors at Domotex 2014
09
Jan '14
The Balta Group, a global market leader in floor coverings, will again be present at the Domotex show - the most important event for the international flooring trade - from January 11 until January 14, 2014 in Hanover, Germany.

Staying true to its market leading reputation for continual development and innovation, Balta Group will present the international mix of visitors to Domotex exciting product updates and additions in all product categories.

Next to the area Rug Division Balta Rugs also the Residential Broadloom Division (Balta Broadloom, ITC and Arc Edition) will be displaying its products. The Contract Division modulyss will show its exclusive assortment of carpet tiles for commercial use.

Balta Broadloom set to impress at Domotex 2014

Domotex 2014 will be the event that launches several brand new Balta lines set to impress.

The beautiful appearance and resilient properties of the new Sensit fibre will be on show, featuring in many new releases to look out for including Desire, Trento, Magnum, Sensit Supreme, Sensit Twist, and Sensit Infinity.

An eye-catcher on the show will be a new traditionally woven range called Sensit Glenmore Wilton in subtle natural colours and grey tones. With a dense filament count yet fine and transparent structure, the radical new polypropylene fibre blends an irresistible silky sheen and lustre with high performance and easy maintenance properties proving to be a huge hit on all markets.

Also on show in Hanover for the very first time will be Melrose Twist, Riverdale Twist and Grand National featuring Balta’s newest X-Tron High Performance 2ply yarn. This yarn combines StainSafe and bleach cleanable properties with an improved resilience and wearability ideal for high traffic areas in the home.

Another X-Tron range called Stainsafe Heritage Heather Luxury will be on show with an updated colour range.

Under the StainSafe brand, Balta Broadloom will be showing a wide range of innovations including a new multicolour shag pile called Cadence and new trendy colours in the highly successful flat woven range Nature.  A competitive collection of 4 textured loop piles will be on show under the name BIG HIT.

Furthermore in the woollen ranges, Balta’s well-known berber classic Corsa will be updated and relaunched together with a new new 1.000gr/m2 wool berber loop called Atlas.

“2014 looks set to be another extremely busy year for Balta with the hard work and preparation from our team translated into new and exciting product releases that we are very excited to share,” comments Geert Vanden Bossche, marketing director, Balta.  “As the leading international trade show of the flooring industry, the importance of Domotex is paramount and thus a fitting event to launch our newest Balta developments”.

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