Home / Knowledge / News / Textiles / Lenzing promotes TENCEL in bed linens at Heimtextil
Lenzing promotes TENCEL in bed linens at Heimtextil
16
Jan '14
The bed linens segment will be further expanded in 2014. Global promotion activities for TENCEL were held at Heimtextil 2014 in Frankfurt.

The TENCEL fiber is used in many applications centering on beds – starting with mattresses and mattress covers through to comforters and bed linens. When used in bed linens, the TENCEL fiber properties are shown off to particular advantage. Since the fabric is in direct contact with the skin, comfort is enhanced by TENCEL’s excellent skin-sensory properties and superior moisture management.

The advantages of TENCEL bed linens are appreciated by the global end consumer and can be further extended. More than 100 manufacturers have TENCEL bed linens in their product lines and are certified according to Lenzing’s quality criteria. “The greater share of manufacturers, 70% comes from Asia and 30% of the manufacturers are from Europe and Turkey.

The selection of TENCEL bed linens is on the rise and it is striking that Asian end consumers are increasingly choosing bed linens with TENCEL. Asian consumers particularly appreciate the fiber’s silky properties,” Susanne Jary, head of the Business Segments Home & Interiors at Lenzing, explains. The bed linens segment covers approximately 75% of the entire home textiles segment at Lenzing.

Expansion of the market segment

“The push towards blends with cotton can increase the TENCEL share in bed linens,” Susanne Jary says. “Cotton and TENCEL are ideal partners for bed linens. They go together perfectly and their properties complement each other. Both fibers are from Nature and reveal similar properties such as good breathing properties.

“Even a blend with 30% TENCEL gives cotton bed linens a new definition. The touch, moisture management and sheen can be positively influenced by this combination,” Jary explains. “The potential for innovation for cotton-TENCEL fabrics is high and, depending on the blending ratio, properties can be changed as desired,” Jary continues.

“Natural Connection” - the new marketing concept for blends with cotton

”Fabrics of long-staple cotton and TENCEL are unbeatable in terms of quality and visual appeal,” Dieter Eichinger, Head of Business Development Home, Hygiene & Technical, is certain. ”There are numerous opportunities to place TENCEL in relevant products where the added value of a TENCEL/cotton blend would be appreciated,” he explains.

As of now, new marketing tools are available to the processing industry and the retail industry to promote articles of cotton/TENCEL. “Cotton is the blending partner for us! This marketing push aims to give the product the attention that it deserves. Consumers are interested in natural, high quality materials. With this initiative we provide our customers with marketing tools with which they can communicate products of cotton/TENCEL in the retail industry in the best possible way,”

Eichinger explains. “The combination of the two fibers gives the luxury textile manufacturers and retailers the chance to stand out from mass-produced goods as a result of innovation and marketing”.

About The Lenzing Group

The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibers and is the leading supplier in many business-to-business markets. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibers to engineering services.

Lenzing

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search