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Coats launches new textile crafts portal
20
Jan '14
Coats plc, the world’s leading industrial thread and consumer textile crafts business, is launching makeitcoats.com, a new web portal that provides an unparalleled digital experience to inspire, inform and teach textile crafters with a passion for sewing, quilting, knitting, crocheting and embroidery.

The portal includes over 250 crafting projects, 90 films and more than 4,000 product pages as well as inspirational mood boards, articles and questions and answers. 

The responsive design means that the content fully adapts itself to be viewed equally well on a desk top computer, tablet or smartphone.  There is a focus on user generated content with crafters being able to add individual comments and ratings to featured patterns, products and projects.

On entering the site, crafters can choose to explore four main areas:

- Discover more about hundreds of free crafting projects, articles, inspirational moodboards of themed collections and meet designers.

- Learn a new technique through the virtual tutorials, how to care and repair and have questions answered in the ‘frequently asked questions’ section eg ‘how do I make a hem invisible?’

- Share through blogs and events related to the world of crafting.

- Product explorer provides a guide through a comprehensive catalogue of Coats Crafts products.

The makeitcoats.com portal brings to life the new Coats brand identity, designed to open the door to a world of inspiration and creativity and to bring together, under one roof, some of the most respected brands within the textile crafts industry (for instance Anchor, Red Heart, Rowan and Schachenmayr).  The call to action ‘make it’ encourages consumers to choose Coats as their trusted craft partner and places it at the heart of the textiles crafts making process.

Users can also choose to navigate the site by crafting technique (sewing and quilting, knitting, crocheting or embroidery) or to immerse themselves in the creative worlds of the FreeSpirit and Anchor brands.  The initial focus for makeitcoats.com will predominantly be on sewing and quilting, crochet and embroidery, and will provide links with our existing handknitting brands sites (Red Heart, Rowan and Schachenmayr).

Frazer Smith, Chief Commercial Officer, Coats plc, said: ‘Our makeitcoats.com web portal builds on the recent launch of the new Coats Crafts branding.  The portal provides inspiration, guidance and support to crafters and confirms Coats’ reputation as the number one global player in the textiles crafts market.’

The site has dedicated areas for both the UK and the US markets, where the content is tailored towards the most popular types of crafting in each market.  The UK site has additional content on crochet and embroidery while the US site has a greater focus on sewing and quilting.  Users can toggle between the content of two sites via a button on the navigation bar.

About Coats Crafts

Coats Crafts is the world's leading consumer textile crafts business.  Its history is interwoven with many innovations in knitting, crochet, quilting, embroidery and sewing dating back to the beginning of the industrial revolution.

Our well-known brands, which include Rowan, Red Heart, Freespirit, Anchor and Schachenmayr, have been inspiring generations of crafters around the world who have looked to Coats for quality and inspiration for over 200 years.

Coats


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