Home / Knowledge / News / Textiles / West Elm & Steven Alan tie up for handcrafted home range
West Elm & Steven Alan tie up for handcrafted home range
22
Jan '14
West Elm announced an exclusive collaboration with renowned fashion designer Steven Alan. Known for his subversive take on classics, Steven Alan worked with West Elm to bring the style and ease of his clothing designs to an exclusive, handcrafted home collection: Steven Alan Stripes for West Elm.

The first collaboration of its kind for both the fashion designer and the home furnishings brand, Steven Alan Stripes includes bedding, vases, rugs and furniture for every room.

West Elm introduced Steven Alan to artisans in India, Nicaragua and Haiti, where he developed products that speak to each country’s cultural heritage. West Elm will launch Steven Alan Stripes online at westelm.com and in stores in January 2014.

“For this collaboration, we engaged with artisan groups around the world who utilized traditional craft techniques to create unique pieces for the home. Each piece is true to Steven Alan’s signature style,” said West Elm president Jim Brett. “Our brand and our customers have an appreciation for handcrafted items in home décor. Collaborating with Steven, who shares this commitment in the fashion world, allows us to bring a fresh and exciting point of view to our spring assortment.”

“Our shared commitment to developing handcrafted products made this a natural collaboration opportunity,” said Steven Alan. “West Elm introduced me to potters in Nicaragua, weavers in India and papier-mâché experts in Haiti. These artisans were able to utilize their expertise to handcraft each of my original designs. The result is a collection that celebrates centuries-old craft for today’s home.”

The Steven Alan Stripes for West Elm collection includes:

Steven Alan Stripe Bedding: Inspired by classic shirt stripes, Steven Alan designed this handcrafted bedding in collaboration with Eco Tasar, a cooperative that supports rural Indian spinners and weavers. Striped Duvet Colors: Deep coral, golden gate or midnight. Quilt Colors: Pewter or India Ink.

Steven Alan Stripe Vases: Each piece is made from locally mined clay thrown on a foot-powered wheel and fired in a traditional outdoor pit. The vases are handcrafted by Nicaraguan potters from Chaka MarketBridge, a fair trade market for local artisans. Colors: Navy, Red/Orange, or Yellow.

Steven Alan Stripe Rugs: Handwoven by Indian artisans, these rugs are dyed using a traditional gabbeh technique, characterized by variegated color for an ombre effect. Colors: Midnight, Ivory, or Platinum/Gold.

Steven Alan Stripe Side Tables: Handcrafted in Haiti, these unique tables are made entirely of papier-mâché as part of an existing collaboration with Caribbean Craft. Founded by husband and wife, Joel and Magalie Dresse, this artisan collective is dedicated to creating jobs for the people of Haiti.

About West Elm

Mixing clean lines, natural materials and handcrafted collections from the United States and around the world, West Elm creates unique, affordable designs for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003.

West Elm


Must ReadView All

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD, Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills at an ITF meeting.

Textiles | On 23rd Nov 2017

Successful cotton year 2016-17 for ITF Cotton Team

Demonstrating collaborative growth in Tamil Nadu’s textile sector,...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search