Santa Catarina home textile firms target national market

06 Feb '14

2 min read

In order to increases sales in the national market, eight home textile manufacturing firms from the Brazilian state of Santa Catarina showcased their products at the first edition of the Textile Market Tour (TMT), held in the Blumenau city, in the Vale do Itajai of the state.

According to a statement issued by the Union of Spinning, Weaving and Clothing of Blumenau (SINTEX), the five-day event organized by SINTEX saw more than 120 national buyers participating and sourcing textile goods from these companies.

The objective of organizing the event was to present the various kinds of home textile products manufactured in the state of Santa Catarina by arranging several meetings with national buyers, in order for them to understand and personally observe the quality of home textile goods produced in the state.

Over the five days, buyers visited eight home textile firms in the city namely Altenburg, Atlantica, Bella Window, Bouton, Buettner, Buddemeyer, Hedrons, Karsten and Teka Lepper, where they saw the latest innovative products exhibited by these firms.

SINTEX president Ulrich Kuhn said the idea behind organizing the event was to stimulate business through visits to the manufacturing units by approaching distribution channels of the producers of the Brazilian textile industry.

More than 100 meetings were held under the TMT event at the showrooms of each of the textile firms, in order to facilitate business contacts between the buyers and the Santa Catarina enterprises, he added.

Mr. Kuhn explained that since TMT is still a pilot project, SINTEX has no perspective on the turnover generated by the event, but it is optimistic that the meeting between buyers and the enterprises would be beneficial to both parties.

SINTEX would also be organizing several TMT events in the cities of Brusque, Joinville and Sao Bento do Sul of Santa Catarina, in order to promote the home textile products manufactured in the state.

Fibre2fashion News Desk - India

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