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BASF drives sustainability down textile value chain
27
Feb '14
BASF, the world’s leading chemical company, takes the lead to drive sustainability down the textile value chain. With sustainability becoming increasingly important for the textile industry, BASF has invited key stakeholders from the industry value chain to present sustainable solutions and discuss trends and concerns related to sustainability. 
 
The sustainability was held in Hong Kong earlier this week on 25 February, where BASF shared its sustainability roadmap for the textile industry, and introduced its innovative solutions with new technologies that embrace safety and ecology. Industry partner, bluesign, has also been invited to present their sustainability vision for the textile industry at the workshop. 
 
Attendees of the event included key retailers and brands, as well as industry partners within the value chain, who are interested in new sustainable technologies and interactively participated in the discussions. 
 
“We remain committed to Consumer Safety, Resource Saving and Environment Protection which will contribute to safer textiles and a better future through innovation with sustainability as a critical driver,” said James Carnahan, Senior Manager, Global Marketing, BASF Textile Chemicals. 
 
BASF’s innovative sustainable solutions for the textile value chain 
Wholistic Future Finishing 
‘Zero Add-On’ Formaldehyde Non-Iron Performance with Fixapret Resin WFF is the latest innovation in finishing that does not compromise on performance, safety, comfort and durability. It is a first in the industry that offers high wrinkle-free effect with ‘zero add-on’ formaldehyde, yet maintaining optimal fibre strength. 
 
Low Temperature Bleaching System 
Prestogen Activator LTB is the only low temperature bleaching system in the industry that can apply to textiles to achieve all degrees of whiteness – from standard bleaching before dyeing to full optical whites – with consistently high performance. The low temperature process consumes less energy, saves costs and has a low environmental impact. 
 
EcoSafe Printing System 
EcoSafe Helizarin Printing System offers the safest standard for textiles in delicate and sensitive applications such as childrens’ clothes. Its ’zero add-on’ formaldehyde and soft handle provide comfort and consumer safety. This is a pigment printing process which saves water and energy compared to reactive printing, minimizing the impact on the environment.
 

BASF

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